What is Google Attribution and why we can, and should, say goodbye to Last Click Attribution

Google has launched the Google Attribution platform, with Data-Driven Attribution available for cross device and multi-channels helping marketers understand more precisely how they are getting their sales. At Key Principles, we know it’s important to understand where...
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Emma and Malik Become Google AdWords Certified

Key Principles recent recruits, Emma Fielding and Malik Woodford, are now both Google AdWords Certified. They both passed their Google Adwords Fundamentals and Search Advertising exams; becoming qualified Google Advertising Consultants. Emma Fielding, Director of...
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Kamran Completes More Google AdWords Training

Digital Marketing Executive, Kamran Hussain of Key Principles has completed further Google AdWords training, passing both his Shopping and Analytics courses. The Digital Marketing Executive has been with Key Principles since March, and thus far has completed...
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Key Principles Continues to Grow

Key Principles, the Google Premium Partner and online advertising agency adds to the team with the appointment of Emma Fielding as Finance and Operations Director and Malik Woodford as Digital Marketing Executive.  Both have started and completed their Google Partner...

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12 SEO Top Tips To Help You Rank In 2017

There’s never a bad time to improve your website, and of course improve your Search Engine Optimisation (SEO). SEO is the process of increasing the quantity and quality of traffic to your website through ‘free’ or ‘organic’ search engine results. This blog post will...

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