GDPR – 11 Key Changes from the Current Data Protection Act

Following on from “The Basics” we have highlighted below the key differences to the data protection regulations that will come into effect with GDPR next May 2018. GDPR Enforcement – there will be a Supervisory Authority (SA) which will monitor and enforce the GDPR in...
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An Introduction To Facebook Product Listing Ads

In 2015 Facebook announced their new product listing ads that advertisers could leverage and start displaying specific products to different audiences. This is an introduction to Facebook product listing ads and is the first in a three-part series of blogs. What Are...
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Interning At Key Principles

My Time Interning At Key Principles Previously to my week at Key Principles I was advised to do some reading about Adwords Fundamentals as well as read “Adwords: a practise guide for a small business” by Jackie Key. The book really helped with clarifying Adwords...
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11 Key Questions To Ask An Adwords Agency

There are plenty of AdWords agencies out there preying on small businesses. So as a business owner who has decided to use AdWords to generate leads and sales, how do you spot the good Adwords agencies from the bad ones? Here are 11 key questions to ask yourself about...

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