Facebook Ads Training
Reach new customers with industry-standard agency training
Take advantage of our 10+ years of Facebook Ads experience!
We work on Facebook Ads campaigns working with national companies spending £20,000 plus per month right down to small local businesses spending £1,000 per month.
With over 1.63 billion daily users, Facebook and sister-company Instagram are exceptional tools for reaching virtually any customer segment in the world.
Over the years, the Facebook Ads platform has grown significantly, and now contains more features, settings, and audience parameters than ever before.
However, as with many paid advertising platforms, Facebook is set up by default to encourage users to spend more than they need to. By applying the best practices, tools and settings used by agencies, we’ll help you to bring down your cost per lead, and ensure that you’re only reaching the most relevant people.
Our bespoke training packages will provide you with everything you need to attract the right customers at the right price, with super-targeted campaigns that save you money.
Core Benefits of our Training
Here are just a few of the benefits of receiving industry-standard training from a Facebook Ads Agency.
Ensure Water-Tight Customer Targeting
Reduce
Wasted
Spend
Invest in your Team
Identify Opportunities to Expand
Maximise your Return on Investment
Why Facebook Ads?
The world’s largest social media platform, with a vast amount of data to take advantage of.
Highly Targeted
Facebook collects masses of data on their users which can be leveraged by advertisers to find a targeted audience. The more targeted your audience is, the higher your click through rates and conversion rates will be and the better your return on investment.
Scalability
Due to the sheer size of the audience on Facebook the option to scale your best performing adverts is available especially if you are operating within a large marketplace. Facebook Ads is one of the best tools for finding winning combinations and scaling.
Creative Ads
Facebook offers a wide range of creative options for your ads including single images, carousel images, videos, canvases, full screen mobile experiences and more. This range of creative options allows you to tell your story and sell your products.
Cost Effective
Facebook’s cost per click is usually much lower than other platforms meaning you can drive more traffic for the same budget with Facebook Ads. Of course conversions are what really counts but this definitely helps to keep our cost per lead low.
Facebook Ads Training Content
With content adapted to your business, we will cover the following hands-on activities:
- The Auction Process
- Strategy & Planning
- Account Structure
- Ad Types and Formats
- Conversion Tracking & Settings
- Key Performance Indicators
- Campaign Goals
- Audience Targeting
- Remarketing
- Split Testing – Audiences & Adverts
- Ongoing Optimisations
- Comments, Likes & Engagement
- Scenario planning – to improve impressions, clicks & click-through rate
- Scenario planning – to improve conversions, conversion rates, and cost per conversion
Who is Facebook Ads Training for?
Want agency expertise for your in-house team?
Our courses are designed case-by-case, helping us deliver only the best content and make the most out of the training time.
Whether you’re entirely new to Facebook Ads, or have been implementing it for a while and simply want to know the best practices for maximising profitability, we’ll use the initial free consultation as a chance to craft the perfect bespoke training plan for your business.
You may be looking to improve your Facebook Ads knowledge so that you can work better with your agency and make more impactful decisions, or you may be managing your Facebook Ads in-house. There’s no right or wrong way to do it.
Whether you’re wanting to improve the technical performance and delivery of your campaigns, the more creative aspects of your campaigns to make users stop scrolling, or both, we’ll partner you with the right mentors to make that happen.
This course will give you an understanding of the most up-to-date settings, features, strategies, and techniques, with a practical application to your organisation and it’s target market.
How Much Does The Training Cost?
We offer bespoke packages with different pricing depending on the requirements of the client.
However, here is an example of our pricing:
For £900 + VAT, the sessions include:
- Preparation for the training
- Two half day sessions, covering both theoretical and practical exercises.
- 6 hours training to cover:
- Conversion settings
- Audience targeting
- Split testing & best practices for adverts
- Ongoing optimisation
- Comments, Likes & Engagement
- Up to 5 delegates on the training
- Video recording of the session
Why Choose Key Principles?
Here’s just some of the client feedback on this workshop:
“Hi Jackie. Really enjoyed the webinar just now with some useful tips!
Would love to connect. Very recently contracting to Greenvision but also just set up on my own so I really appreciate your knowledge and insights.”
Michelle Fagan, Head of Brand & Marketing (Interim) at Greenvision Energy Ltd.
“I really enjoyed it thank you. Some nitty gritty stuff that I didn’t know about.”
Andy Middleton, Freelance Sales Consultant at AMSN
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.