Google Tag Manager Agency

Move to Google Tag Manager and have better control of your website tracking tags.

Our Google Tag Manager expertise ensures you have the most accurate data for decision making.

Without effective website tracking you make decisions based on either no data or inaccurate data, or perhaps worst still, you don’t even look at the data.

At Key Principles we are not slaves to the data, but we like to have the information available to make more informed decisions. Based on the data and working with you, we develop campaigns that generate an ROI.

Using Google Tag Manager and Key Principles expertise in implementation you can be sure of the data accuracy and of the complete transparency we offer. The data is there for you 24/7 via our unique reporting system.

Free GTM Consultation

    Why Google Tag Manager?

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    Faster Load Speeds

    Whilst GTM doesn’t directly impact page load speeds, being able to clearly see what tracking tags are firing on your site reduces the chances of leaving redundant code on your site that is no longer needed.

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    Version Control

    Have you ever experienced a strange drop or increase in reporting that you can’t attribute to anything in particular? Having version control in GTM lets you see if a tracking change caused the reporting anomoly.

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    Built In Variables

    Having built in variables reduces the need for custom JavaScript and provides you with instant access to lots of data including the referring URL, the click URL and the click text. This allows for easy setup of advanced tracking.

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    Less Web Developer Time

    GTM puts the tracking in the hands of the marketers and reduces the time spent by developers on tracking codes. In most cases you simply need your developer to add the Google Tag Manager code once and their job is done.

    Our Approach To Google Tag Manager

    As part of our Google Tag Manager implementation service, we:

    1. Set up Google Tag Manager using your agreed login credentials.
    2. Set up Google Search Console & Google Analytics if needed.
    3. Complete an audit of your current tracking and implement this through Google Tag Manager.
    4. Implement additional tracking as agreed with you.
    5. Link Google Analytics, Google Tag Manager, Google Search Console and Google Ads if it is being used, as well as any other platforms.
    6. Setup event tracking and goal completions in Google Analytics as well as any additional tracking by platform.

    What Our Clients Say

    OTB Legal Logo

    OTB Legal

    Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!

    Mark Lilley-Tams – Director, OTB Legal

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    Choose Leisure

    The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.

    Molly Fisher – Marketing Manager, Choose Leisure

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    Volvo Parts Shop

    We are very pleased with the service and support given by Key Principles. Naturally we were nervous venturing into the world of paid advertising for the 1st time since launching our ecommerce store in 2009, and it only took 7 years! Key Principles were understanding of our concern and suggested an “ease in” approach which we were very happy with. Almost 2 years on and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, and not only adjust them accordingly but also suggest how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.

    Oliver Hallows – Director, Volvo Parts Shop

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    Piab have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google AdWords campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, and in turn provided additional ideas on how we can develop the lead generation activity. They helped us address overspend with Google and optimized our return on this investment which in turn contributed very positively to our double-digit business growth in 2017. In 2018 we will increase our activity on AdWords campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.

    Mark Grainger – Country Manager, Piab UK & France

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    TMS Motor Group

    The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.

    Bronwen Mackenzie – Marketing Manager, TMS Motor Group

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    Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder!

    Sam Kirk – Managing Director, J-Flex


    Google Tag Manager FAQs

    How does Google Tag Manager work?

    The best way is to think about Google Tag Manager as a container for your tracking codes. If you simply install Google Tag Manager on your website it won’t have any impact. It’s the tags and triggers inside of Google Tag Manager that actually do the tracking.

    Will Google Tag Manager slow down my website?

    No, if anything Google Tag Manager will speed it up. If we are moving all of the tracking from your site into Google Tag Manager then the differences in load speed will be negligible. However, GTM allows you to keep better track of the tracking codes on your site and therefore helps in the process of removing redundant code.

    What’s the difference between tags and triggers?

    A tag is the component that fires the tracking code and pushing the data to the platform (Google Analytics for example). The trigger is how we tell Google Tag Manager when the tag should be fired. The most common example of this is firing a Google Analytics pageview tag on all pages. In this scenario “Google Analytics pageview” is our tag and “all pages” is our trigger.

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