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Wondering if your digital marketing could be providing better results? Let our Google Partner expertise transform your business!

ROI-Focused Digital Marketing Since 2005

We only work with clients that we’re certain we can deliver a return on investment for. If we don’t think we can drive profits for you, we won’t waste your time!

Get in touch to find out if we can generate improved results for you. We would love to hear from you. Simply fill out the form and we will be back in touch today.

Key Principles

5.0

Based on 42 reviews

Steve Cullis

1 year ago

Jackie and her team proved to be invaluable with their advise on Google Ads. Everything she and Terri explained was clear and made perfect sense, and it became very obvious that we were being advised by a very profession team. I can highly recommend them.

Bubb Tucks

1 year ago

Malik Woodford is tops. He has kept our website completely smooth running and trouble free. Every time there's a change to be undertaken he is completely positive, efficient and fair. Totally professional company,, a real rarity these days. Couldn't ask for more. One happy customer. Thank you Key Principles.

Dan King

2 years ago

Key Principles transformed our digital marketing strategy. We’ve seen extraordinary occupancy rates and look forward to continued growth with their innovative approach.

Liz Thornton

2 years ago

We are thrilled with the work that Key Principles has done for us over the last three years, our business is in a much stronger place with all their expertise behind us.

Hayley Ives

2 years ago

Very knowledgeable team and Terri is a pleasure to work with.

Neil Duckmanton

2 years ago

Key Principles are an excellent digital marketing agency who focus very much on you getting a tangible ROI on your investment in their services. They offer lots of suggestions and are not afraid to challenge any decisions or processes you may have in place or are thinking of implementing if they feel there may be better ways of dealing with any issues or objectives, and in order to make the very best of your budget to generate leads. Their help, support and advice regarding J-Flex Rubber Products online ad campaigns, website SEO, blog writing and marketing in general is worth every penny and coupled with the fact they are easy to get on with, is why they are my go-to crew for these things.

Kirstie

2 years ago

I cannot believe it's been 4 years to be honest! Thanks for everything you and the team have done during that period, we're in a much better place as a result. I hope you can continue supporting us for the years to come too.

Wayne Jenkins

2 years ago

I can’t say I’ve had any horrors with Google ads representatives but I’ve had some proper horrors with PPC ad agencies! Some wanted to spend my budget at any expense, placing my ads on affiliate sites that were totally irrelevant to my target audience; some insisted on using their own platforms meaning I had no visibility on my real costs - it was all murkiness and obfuscation; some just didn’t know what they were doing, meaning PPC was a bottomless pit with questionable return.

Having experienced all of that, I’m delighted with the service from the Key Principles team who are always friendly, open and totally transparent - the polar opposite to what I’d experienced before.

(Wayne Jenkins - BD & Marketing Director, Wilson Browne Solicitors)

Donna Hoffman

2 years ago

We have been working with Jackie and her team at Key Principles for over 10 months now. We have been really impressed with their service and quality of work. They clearly have extensive knowledge in their fields but also deliver in a friendly and supportive manner. We really enjoy working with them and very pleased with their results.

Mark Ferron

3 years ago

We’ve been working with Jackie and her team at Key Principles for well over 2 years now and we are impressed! They continue to look for improvements and ways to help us grow our business. Most recently, following a review meeting, we agreed some changes that has finally led to us smashing a long standing target. We’d been stuck on 30 instructions per month for a while. Working in partnership with Key Principles, we recently managed 50 instructions which was amazing. We are so thrilled, we just hope it maintains and we keep growing.

Robert Watkins

3 years ago

Lovely group of people who have managed to steadily get to know our business with regular meetings and increase our enquiries which we were so lacking. It’s difficult to find people to trust in modern marketing with so many claiming to know about Google ads, SEO, eshots etc when they really don’t but Key Principles have proved they know what they are doing. A long term partner I feel I can trust to be proactive with my marketing spend.

Paul Severn

3 years ago

I have worked with Key Principles for a while now to investigate and implement some complex CRM, payment and website issues. The team is very diligent and pleasant to work with, and were especially quick to solve some serious security issues we experienced. Recommended!

Olga Landowski

3 years ago

We took a PPC day course with Key Principles and it has been a great success for our PPC accounts. Terri Foster, who run the course, took time to understand our objectives and goals and created a bespoke course agenda to suit our training needs. Terri is an excellent presenter with wealth of PPC and overall marketing knowledge and experience. She helped us make big and small improvements to our accounts which had a direct impact on efficiency of our account. She also provided us with many free tools and resources to help us improving our account’s performance in the future. Thank you very much Terri and Key Principles.

Will Milsom

3 years ago

I have worked with multiple marketing agencies and Key Principles is by far the best.

I have been so impressed by the entire team at Key Principles, their quick replies, advice and services have been such a brilliant support to our marketing efforts for PAB Languages.

Thank you, Jackie, Liam and Malik!

Fiona Sherwood

3 years ago

Jackie and the team at Key Principles are really knowledgeable and very helpful. They supported me through a recent rebranding exercise and have taken measures to improve our paid ad spend results, whilst looking at search and putting a plan in place to drive additional organic traffic to our site. I can't recommend highly enough.

Anthony Belcher

4 years ago

Key Principles have been excellent to work with over the past couple of years. They've helped me implement tracking and analytics to my site, as well as taking care of various bits of web design and the service has always been quick, well explained and exactly to requirements. Highly recommend.

Fran Puddick

4 years ago

A friendly, helpful and knowledgeable agency. Over the time I've worked with Jackie, Malik and the rest of the team they've come up with great suggestions to develop and improve my client's digital marketing and measurement processes. They're flexible, understand budget and priority constraints and pressures and are quite simply a nice bunch of people to collaborate with.

T Orch

4 years ago

I had the pleasure of speaking with both Malik and Jackie from Key Principles.

Once I made them aware of my situation and needs they were quick to put together a solution that could help me long term and at a great price.

I feel far more confident in my SEO and website.

Thank you so very much to Malik and Jackie.

Tom

Loo Loo Rose

5 years ago

A big thanks to all the hard work from the team at Key Principles! Malik is like an extended member of the team! We appreciate everything 🙂

Monita Sinclair

5 years ago

Very efficient team, my daily contact it very approachable, he is very responsive and always happy to help and explain things if I don't understand as I am not an SEO expert. I love that they come to me with both short & long term solutions to improve the sites performance.

Marina Chenery

5 years ago

I have nothing to say but good things about Key Principles. They manage my organisation's google grants account. Malik is always super helpful and responsive to our requests. They are friendly and always keen to help.
In my opinion they will put as much into the relationship as you do. Meaning, they are not the most proactive - but If you don't ask you don't get in life. 😉

Lydia Watkinson

5 years ago

Jackie and her team have been helping us to grow a new area of the business, which has been really successful. We have had plenty of new work which is keeping us really busy!

Jackie and Malik keep all of the projects under regular review and keep us updated on performance and cost. They always take the time to understand the service that we are offering and work with us to make sure that the content reflects on our business as we would like it to. The results speak for themselves.

Recommended!

Mark Lilley-Tams

7 years ago

Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I've been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!

“Almost 2 years since launching and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, adjusting them accordingly and suggesting how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.” Oliver Hallows, Director, Volvo Parts Shop

“Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!” Mark Lilley-Tams, Director, OTB Legal

“The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.” Molly Fisher, Marketing Manager, Choose Leisure

“We have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google Ads campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, providing additional ideas on how we can develop the lead generation activity, contributing very positively to our double-digit business growth in 2017. In 2018 we will increase our activity on AdWords campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.” Mark Grainger, Country Manager, Piab UK & France

“The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.” Bronwen Mackenzie, Marketing Manager, TMS Motor Group

“Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder!” Sam Kirk, Managing Director, J-Flex

Need To Move Quickly?

Our team strives to get back to enquiries ASAP, however, if you need a response immediately here are some other ways of contacting us.

Rather Talk?

Rather just pickup the phone?

Head Office: 0115 880 0211
Opening Hours: Monday to Friday – 8am to 5pm

Wanting To Visit?

Since the COVID-19 pandemic our team is now completely virtual and are not taking meetings in person.

We are, however, still available for virtual meetings using Microsoft Teams so give us a call and we can get a virtual meeting in the diary.

You can also email us at hello@keyprinciples.co.uk and we will be in touch.