LinkedIn Workshop
Just 30 minutes a day on LinkedIn generates new business
A half day workshop webinar for your Sales and Marketing team that covers how you can use LinkedIn to generate leads and sales for your business.
The workshop is tailored to your company’s and teams needs and will include examples related to your business. It provides you and your team with a focused 30 minute a day habit that will generate business for you using LinkedIn.
It’s not all PowerPoint and presenting, the team will be completing exercises as part of the workshop. We keep it interactive to keep you engaged and learning.
Why LinkedIn?
LinkedIn is one of the most powerful but underused social networks for business sales and growth. Used correctly you and your colleagues can generate leads and sales by using LinkedIn effectively.
- 89% of B2B marketers use LinkedIn for lead generation1
- 59% of B2B marketers say LinkedIn successfully generated leads for their company – twice as many as the next social network2
- 45% more sales opportunities achieved by top LinkedIn users3
- 80% of B2B leads from social media come from LinkedIn4
- 660 million monthly users
- 40% of members check their LinkedIn daily
- Over 5.7 billion searches per year on LinkedIn
- 4 out of 5 people on LinkedIn ‘drive business decisions’
- It is suitable for thought leadership
- Offers increased brand visibility
- IF YOU’RE IN THE B2B SPACE YOUR POTENTIAL CLIENTS ARE ON LINKEDIN
LinkedIn Workshop Content
With content adapted to your business, we will cover the following:
- Your Business Objectives and Goals
- How to transfer your business goals to LinkedIn activity
- Your Personal Profile
- Your profile – 3 Key Principles with LinkedIn
- Building your LinkedIn brand – improving your profile with our profile audit & 19 point profile checklist
- Building your network – find and attract your ideal clients
- Connect, engage and build rapport with message examples for each step
- Turn your targeted connections into new customers
- Building credibility with post content ideas
- Activities daily, weekly & monthly
- The competition begins – compete with yourself and your colleagues with this simple scoring system
- Profile summary
- Measuring success with a scorecard
- Your Company Page
- Create, optimize and promote your Company page
- How to build your Company page followers
We cover this in 4 hours making it a jam-packed learning experience with plenty completed during the workshop and plenty of work to do after… and all designed to enable your team to generate business using LinkedIn.
Who Is The LinkedIn Workshop For?
For all businesses that want to use the power of LinkedIn to build their sales pipeline as well as generate sales.
Our training is specifically developed for sales and marketing teams, as well as your customer facing colleagues. This course is ideal for companies that want to generate awareness, leads and sales using LinkedIn.
You will learn how to:
- Use LinkedIn to generate sales
- Build credibility and trust with an optimized profile
- Use LinkedIn’s advanced search to find the right individuals to connect with as well as how to connect with all relevant influencers in the buying process in each business
- Build rapport and open the door to sales opportunities
- Implement a 30 minute a day habit that will generate those sales
- Have fun and compete with colleagues with the simple scoring system
How Much Does The Training Cost?
For less than the price of 50 clicks on Google Ads at just £125 + VAT per delegate
Half day virtual workshop with a minimum of 4 delegates.
Why Choose Key Principles?
Here’s just some of the client feedback on this workshop:
“I have just attended the Key Principles LINKEDIN Workshop and have no hesitation in recommending it to any business or individual that is represented on LINKEDIN.
It will transform your personal brand and massively energise your B to B sales if you apply the insights and tools shared in the workshop.
The 19-point checklist is an absolute MUST to anyone on LINKEDIN. It has delivered immediate results for my business and clients I have introduced it to!!
Simply the best investment in time and money I have made this year……Particularly appropriate and relevant in the current business and economic climate.
I will be introducing it to further trusted contacts and client, so book while you can………”
Tim Sutton, M.D., Fresh Growth Solution
“Hi Jackie. Really enjoyed the webinar just now with some useful tips!
Would love to connect. Very recently contracting to Greenvision but also just set up on my own so I really appreciate your knowledge and insights.”
Michelle Fagan, Head of Brand & Marketing (Interim) at Greenvision Energy Ltd.
“I really enjoyed it thank you. Some nitty gritty stuff that I didn’t know about.”
Andy Middleton, Freelance Sales Consultant at AMSN
“Brilliant webinar, I am a complete novice with LinkedIn and using it for my business and this has given me some fantastic tips and great ideas for generating sales and interest in my business – thanks Jackie”
Jill Anstey, Owner & M.D., Global Export Management Services Limited
Meet Your Trainer
30 plus years marketing experience and 15 years founder and MD at Key Principles
Often heard saying… “Best crack on”, “Do we need a written process for that?”, “Another cracking month”, “Great results again.”
Finds joy in… Helping others, learning, teaching, those ‘ah ha’ moments, my wonderful family; Emma, Lucy & Freddie, travelling, cycling, running, did I say running?
Best advice ever received… Focus… and you must have a plan…
Blasts from the past… Lived in Egypt for a while, loves to run, used to play hockey.
Favourite animal… Our four-legged friend and loyal companion… the dog (god)!
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.