The integrated digital marketing agency
for ambitious businesses

Which digital platforms are best for your business?

What We Do

With almost 10 years working with law firms and solicitors, we understand the importance of digital marketing to your firm.

As experts in paid search and paid social, and with a clear understanding of your needs, Key Principles is ideally placed to help you generate quality leads, and ensure our activities generate a return for you.

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Pay-per-click advertising specialists with experience in a range of legal disciplines including immigration law and commercial litigation

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Helping your law firm climb higher up the organic search results for your most profitable keywords, both locally and nationally

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Web Development

Web development for law firms with a core focus on SEO, page load speed and website analytics to ensure your website both looks good and drives enquiries


Specialists in website analytics, we can setup Google Tag Manager and Google Analytics to track all actions users are taking on your site


Not looking to outsource but need some guidance? We provide bespoke training for all our services to law firms as well

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From automating email sequences to full marketing automation solutions we can help simply and improve your processes and make your law firm more efficient

The Need To Move Online

Law firms have been forced to undergo big changes since the COVID-19 pandemic from moving to a remote working system to organizing online storage of documents and more.

The importance of moving your marketing online also falls in line with this. There are less people outside to see your traditional marketing collateral so it’s important to bring digital marketing into your mix.

This all starts with your website, your website is your foundation to all digital marketing activity. If you don’t have a fast loading, user-friendly and mobile-friendly website your conversion rates from any marketing activity are going to suffer.

Once you have the foundation in place, it’s time to decide where to spend your advertising budget. There are a wide number of online marketing channels that are great for growing your law firm and the right channels for you will depend on what area of law you specialise in.

Google Ads is nearly always a great fit for law firms as if people are searching for your service you want to make sure you are there to be found. Most legal services are only searched for when they are needed leading to higher conversion rates.

Some specialisations may benefit from other channels such as Facebook Ads, particularly when you are looking to educate your audience about a new area of law they need to know about.

If you want to know more about what marketing channels would be best to help grow your law firm and transition online then get in touch with us below.

How We Do It

Our Simple Three Step Process


“A goal without a
plan is just a wish”

Antoine de Saint-Exupéry


“The path to success is to take
massive determined actions”

Tony Robbins


“A quitter never wins and a
winner never quits”

Napoleon Hill

Our Partners

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What Our Clients Say

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OTB Legal

Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!

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Trent Wills & Estates

Jackie and her team have been instrumental in helping my business grow! My website features on page one of Google and i am regularly getting new clients as a result of our work together. Key Principles provides great service and expert knowledge. Highly recommended!

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My School Appeal

Using the service provided by Jackie and Key Principles is a game changer. I spend less every month, but have many times more quality enquiries. The input from Key Principles has transformed my practice. Taking expert advice is something I recommend to my clients, taking expert advice when it comes to Adwords is something I recommend to colleagues. Jackie and Key Principles have increased my business turnover whilst decreasing my advertising cost on a month by month basis. I could never achieve what these guys do. Worth every penny.


Why Key Principles

Complete Transparency

You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.

One Main Point Of Contact

You’ll have your own account manager, available during working hours, with a backup for holiday periods.

Tailored 24/7 Reporting

Your report is tailored and based on your objective.

No Long, Fixed Term Contracts

You stay with us because you want to.

Comprehensive Tracking

If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.

Expertise Guaranteed

A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.

Ethical Practises

We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.

Find Your Best Digital Marketing Channels

Speak to our team to discover which digital marketing channels can boost your business the most.

Unlock your digital growth.