generate more instructions with paid advertising & SEO to suit the services you offer
all with 24/7 reporting and ROI tracking included

With almost 10 years working with law firms and solicitors, we understand the importance of digital marketing to your firm.

As experts in paid search and paid social, and with a clear understanding of your needs, Key Principles is ideally placed to help you generate quality leads, and ensure our activities generate a return for you.

Free Digital Marketing Audit

legal sector services


Tracking setup using
Google Tag Manager
for improved visibility.


Using the Key Principles
Digital Dashboard provides
a complete KPI overview.


People are searching
for your legal services
let them find you.


Promote your legal services
to warm audiences
on social media.


Limit your reliance
on paid advertising
with improved organic traffic.


Remain in the minds of
prospects and upsell
to previous customers.

tracking and reporting

If you don’t track, you know nothing. Seriously nothing.
With world-class tracking using Google Tag Manager and Google Analytics,
we track all actions on your website so we can identify what’s working and what isn’t fast.
And if it’s not working, we will tell you so and come up with a plan to improve the activity, or stop it.
Reporting is available 24/7 and can be tailored to show the KPI’s you care about most.

our client results

Stripes Solicitors Logo

18% reduction
in cost per enquiry

compared to
previous agency

1st page of Google
for key search
terms within
6 months
of launching
new website

26% reduction
in cost per enquiry
and more total enquiries
year on year

put your trust in us

complete transparency

You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.

one main point of contact

You’ll have your own account manager, available during working hours, with a backup for holiday periods.

tailored 24/7 reporting

Reporting packages tailored to you and your objectives.

no long, fixed term contracts

You stay with us because you want to.

comprehensive tracking

If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.

expertise guaranteed

A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.

ethical practices

We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.

team up with us

Speak to one of our specialists today.

100% guarantee

We won’t be the cheapest, we will be the best. We will only recommend what we believe can work for you, but if it isn’t working, we won’t hold you to any contract, you stay with us because you want to, not because you have to…