Google Ads Training
Learn the best practices from a Google Partner agency.
Take advantage of our 17+ years of Google Ads experience!
Google Ads have changed a lot since we founded our Google Ads agency back in 2005.
Our training packages are built on the foundation of over 17 years of hands-on experience in managing and optimising highly profitable accounts for our clients.
With so many new features within Google Ads each year, the companies that fail to apply the most up-to-date practices usually get left behind, bidding more than they need to and attracting the wrong search queries.
Our bespoke training packages will provide you with everything you need to attract the right customers at the right price, with super-targeted campaigns that save you money.
Core Benefits of our Training
Here are just a few of the benefits of receiving industry-standard training from a Google Partner agency.
Ensure Water-Tight Customer Targeting
Reduce
Wasted
Spend
Invest in your Team
Identify Opportunities to Expand
Maximise your Return on Investment
Why Google Ads?
The world’s largest search engine, with a vast amount of data to take advantage of.
- Outrank your competitors
Your customers are more likely to click on the first few results on Google, so maintaining a top 3 position is essential to avoid losing out on customers to your competitors. - Impressive reach
Being the largest search engine (by a long shot), Google Ads can bring a vast amount of targeted traffic to your site. - Huge amount of control
Unlike many other digital marketing channels, you can pause, review and adjust Google Ads whenever you like. - Only pay when someone clicks
Whilst some channels require investment without any guarantee of a result, with Google Ads you can be assured that you only pay when someone actually clicks on your ad. - Measurable results
At Key Principles, we believe that being able to measure a channel’s ROI is essential. There’s a wide range of metrics that help you to understand what is leading people to click or convert. - Scalable
Essentially, it doesn’t take five times the effort to get five times the amount of enquiries. As soon as your campaigns are proving to be profitable, it’s incredibly easy to increase these results at the same rate by adding budget. - Highly targeted
Whether it’s segregating based on keywords, locations, interests or devices, there’s countless ways to segregate your campaigns in order to reduce costs and maximise productivity.
Google Ads Training Content
With content adapted to your business, we will cover the following hands-on activities:
- Google terminology, structure and navigation
- Campaign setup planning
- Keyword research
- Ad group & keyword grouping
- Ad creation best practices for RSAs
- As extensions & assets
- Uploading campaigns & ‘go live’ checks
- Monitoring data & identifying performance issues & trends
- Notifications & recommendations
- Reviewing search terms and adding negative keywords
- Monitoring bids and advert ranking
- Scenario planning – to improve impressions, clicks & click-through rate
- Scenario planning – to improve conversions, conversion rates and cost per conversion
- Automated bidding options
Who is Google Ads Training for?
Want Google Partner agency expertise for your in-house team?
Our courses are designed on a case-by-case basis, helping us to deliver only the best content and make the most out of the training time.
Whether your team is completely new to Google Ads, or if they’ve been implementing it for a while and simply want to know the best practices for maximising profitability, we’ll use the initial free consultation as a chance to craft the perfect bespoke training plan for your team.
You may be looking to improve your Google Ads knowledge so that you can work better with your agency and make more impactful decisions, or you may be managing your Google Ads in-house. There’s no right or wrong way to do it.
This course will give you an understanding of the various settings, features, strategies and techniques, with a practical application to your organisation and it’s target market.
Results
Results show progress in the Google Ads performance since taking the Key Principles Google Ads training.
12%
Increase In Enquiries
16%
Drop In Cost Per Enquiry
17%
Increase In Click Through Rate
Why Choose Key Principles?
Here’s just some of the client feedback on this workshop:
“Terri is a fantastic speaker, conveying concepts with clarity and demonstrable knowledge. This has been a really beneficial course for our team to undertake. I would thoroughly recommend Terri and her colleagues to anyone wanting to learn about Adwords/ the Google Ads system!”
“Terri led a fantastic training course for Google Ads. Her explanations are easy to understand and digest. She has thoroughly helped us understand our campaigns better so far.”
“Terri has been excellent at explaining everything and keeping us up to date with the training plan. She clearly knows her stuff and has shared so many helpful hints and tips that I would never have considered/known about otherwise. She is also lovely to work with, taking time to revisit areas that have taken a while to sink in. Thank you!” – Crowe UK LLP (Leading Accountancy & Audit Firm)
“Hi Jackie. Really enjoyed the webinar just now with some useful tips!
Would love to connect. Very recently contracting to Greenvision but also just set up on my own so I really appreciate your knowledge and insights.”
– Michelle Fagan, Head of Brand & Marketing (Interim) at Greenvision Energy Ltd.
“I really enjoyed it thank you. Some nitty gritty stuff that I didn’t know about.”
– Andy Middleton, Freelance Sales Consultant at AMSN
Meet Terri, your Google Ads Mentor
Finds joy in – My morning coffee, playing netball, true crime podcasts and cosy family film nights.
Blasts from the past – Completing 100k trekking challenge over the Yorkshire Dales in 26 hours, raising money for Oxfam.
Best advice ever received – “Eat that frog.”
Often heard saying – “Don’t forget Bing has the majority share of voice search queries.”
Values that drive you – Integrity, Perfection and Loyalty.
Favourite animal – Dog, of course.
Contact Terri
Head Office: 0115 880 0211
DDI: 0115 880 0056
Email: terri.foster@keyprinciples.co.uk
LinkedIn: https://www.linkedin.com/in/terri-foster-4948bb78/