Cookie Policy

Cookie Policy

Background:

This website www.keyprinciples.co.uk (“Our Website”) uses Cookies and similar technologies in order to distinguish you from other users of Our Website. By using Cookies, We are able to provide you with a better experience and to improve Our Website by better understanding how you use it. Please read this Cookie Policy and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur, if and when, you continue using Our Website. If you do not agree to Our Cookie Policy, please stop using Our Website immediately.

 

Definitions and Interpretation:

  • In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:
    1. “Cookie” means a small file placed on your computer or device by Our Website when you visit certain parts of Our Website and/or when you use certain features of Our Website
    2. “Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
    3. “Personal Data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and
    4. “We” or “Us” or “Our” means Better Industries Limited trading as Key Principles, a limited company registered in England and Wales under Company Reg. No. 5547441, whose registered address is 2 Taunton Road, West Bridgford, Nottingham NG2 6EW
  • Information About Us
    1. Our Website, www.keyprinciples.co.uk, is owned and operated by Better Industries Limited trading as Key Principles, a limited company registered in England and Wales under Company Reg. No. 5547441, whose registered address is 2 Taunton Road, West Bridgford, Nottingham NG2 6EW.
    2. Our VAT number for your reference is 874 8842 66.
    3. Our Data Protection Officer can be contacted by email at hello@keyprinciples.co.uk, by phone on 0115 880 0211, or by post at Key Principles, Creative House, Unit 1, Chase Park, Daleside Road, Nottingham, NG2 4GT.
  • How Does Our Website Use Cookies?
    1. Our Website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to enable and improve your experience of Our Website and to provide and develop Our services. We have carefully chosen these Cookies. We have taken steps to ensure that your privacy and personal data is protected and respected at all times.
    2. By using Our Website, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Website for website analytics and advertising services. For more details, please refer to section 4 below.
    3. All Cookies used on Our Website are used in accordance with current Cookie Law. We may use some, or all, of the following types of Cookie:
      1. Strictly Necessary Cookies
        A Cookie falls into this category if it is essential to the smooth operation of Our Website, and supports functions such as logging in where appropriate and for completing of payment transactions.
      2. Analytics Cookies
        It is important for Us to understand how you use Our Website. As an example, how easily you are able to navigate around it, and what features you use or don’t use. Analytics Cookies enable us to gather such information, helping Us to improve Our Website and your experience of Our Website.
      3. Functionality Cookies
        Functionality Cookies, as the name suggests, enable Us to provide additional functionality to you on Our Website such as personalisation and remembering your saved preferences. Some Functionality Cookies may also be Strictly Necessary Cookies.
      4. Targeting Cookies
        It is important for Us to know when and how often you visit Our Website, and which parts of it you have used (including which pages you have visited and which links you have visited). As with Analytics Cookies, this information helps us to better understand you and, in turn, gives us the opportunity to make Our Website and advertising more relevant to your interests. Some information gathered by Targeting Cookies may also be shared with third parties.
      5. Third Party Cookies
        Third Party Cookies are not placed by Us onto your computer or device; instead, they are placed by third parties that provide services to Us and/or to you. Third Party Cookies may be used by advertising services to enable us to serve tailored advertising to you on Our Website, or by third parties providing analytics services to Us. (These Cookies work in the same way as Analytics Cookies described above).
      6. Persistent Cookies
        Any of the above types of Cookie may be Persistent Cookies. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Website.
      7. Session Cookies
        Any of the above types of Cookie may be Session Cookies. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Website until you close your browser. Effectively Session Cookies are deleted when you close your browser.
    4. Cookies on Our Website are not permanent and will expire as indicated in the table below.
    5. For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights and our legal obligations, please also refer to our Privacy Policy (https://www.keyprinciples.co.uk/privacy-policy/).
    6. For more specific details of the Cookies that We use, please see the table below.
  • What Cookies Does Our Website Use?
    1. The following Cookies may be placed on your computer or device if and when we are using the Cookies:
ProviderDescriptionThird party privacy policy
LinkedIn AdsLinkedIn installs cookies on your Browser in order to track your browsing activity, optimise Our advertising campaigns and provide Us with campaign specific analysis.https://www.linkedin.com/legal/cookie-table
FacebookThis website uses the Facebook Advertising Pixel to allow Us to influence the adverts you see on Facebook and Instagram. We also use Facebook’s Analytics platform to better understand the users of Our Website.https://www.facebook.com/policies/cookies/
Microsoft Bing AdsBing Ads is a Microsoft service providing pay per click advertising on both the Bing and Yahoo! search engines. Cookies installed by Microsoft Bing track your activity on the Bing advertising network across websites and browsing sessions.https://privacy.microsoft.com/en-gb/privacystatement
Google Analytics, AdWords, DoubleclickThrough using Our Website Google will install a number of cookies on your browser. These cookies will be a mixture of unique IDs and cookies set to remember your preferences across Google products. This cookie information is likely to be used to optimise adverts you see around the internet, and will allow Us to target you with adverts after you leave our website. We also use Google Analytics to optimise visitor journeys through our website and to run performance reporting on how users behave on our website.

Cookie details:

·         __utma determines unique visitors

·         __utmb determines page views

·         __utmc determines session status

·         __utmz determines the referral used by the visitor to reach our site

·         __utmv custom cookies not usually in use

·         __utmx custom cookies not usually in use

https://policies.google.com/technologies/types
TwitterTwitter installs cookies on your Browser in order to track your behaviour on our website and to report on Our advertising campaign results.https://help.twitter.com/en/rules-and-policies/twitter-cookies
    1. Our Website uses analytics services provided by Google Analytics, Google Tag Manager and other similar companies as implemented from time to time. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Website is used. This, in turn, enables Us to improve Our Website and the services offered through it. You do not have to allow Us to use these Cookies. However Our use of them does not pose any risk to your privacy or your safe use of Our Website, it does enable Us to continually improve Our Website, making it a better experience for you.
    2. The analytics service(s) used by Our Website use(s) Analytics Cookies to gather the required information.
    3. Other cookies may be set by services used on this website and this document will be updated to reflect this as needed.
  1. Our Website is built in WordPress and as a result of WordPress functionality we will also use some cookies to enable Our Website to function correctly. These include wordpress_[hash] cookie to store your authentication details, wordpress_[hash] cookie to store your authentication details and wordpress_[hash] cookie to store your authentication details. To find out more about WordPress cookies please go to https://codex.wordpress.org/WordPress_Cookies
    • Consent and Control
      1. By continuing to use Our Website you are giving your consent to the placing of Cookies and enabling Us to provide the best possible experience and service to you. If you do not consent to us placing Cookies in your browser you must leave Our Website straight away.
      2. In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers enable you to choose whether you wish to disable all Cookies or only Third Party Cookies. By default, most internet browsers accept Cookies, but you can change this. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
      3. The links below provide details on how to control Cookies in most mainstream browsers:
        1. Chrome
        2. Safari (macOS)
        3. Safari (iOS) 
        4. Microsoft Internet Explorer
        5. Mozilla Firefox
    •  

    • Changes to this Cookie Policy
      1. We may alter this Cookie Policy at any time and as we see fit based on the activities we undertake. Any such changes will become binding on you on your first use of Our Website after the changes have been made.  You are therefore instructed to check this page from time to time.
      2. In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the current version shall prevail.

 

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