Social Media Marketing Agency Nottingham
This is an option as it does not require ad spend, but it would take longer to achieve results / sales.
In today’s fiercely competitive social media landscape, it is important to optimise your content to effectively reach and engage your target audience. But how can you navigate through the noise and stand out amidst the digital clamour? Don’t worry, we’ve got you covered.
After researching your USP, tone of voice and customer segments, we’ll help you create content that is both informative and engaging.
We devise social media content strategies that have helped our clients to:
- Grow an online following
- Nature and build trust
- Increase sales
Free Social Media Marketing Consultation
The Benefits of Social Media Marketing
Grow an online following
Social media marketing opens doors for you to engage with and attract a larger audience. By consistently sharing valuable content, you can become a trusted authority in your industry and build a loyal following of people genuinely interested in your brand. Having a strong and engaged following brings several benefits. Firstly, it boosts your brand’s visibility. As your followers interact with your content, their connections may also take notice and become interested. This expands your reach and exposes your brand to a wider audience, potentially bringing in more followers and customers.
Nurture and Build Trust
You’d never ask someone to marry you on the first date, so why do so many marketers try and sell, sell, sell to people who are at the top of the funnel?! We’ll help you to build an innovative and trustworthy reputation through content that is designed for people at different stages of the decision making process. This strategy leads to much higher conversion rates than bombarding people constantly with sales content.
Increase Sales
This may seem as a contradiction to the previous point, but there is a time and a place for high-converting, sales related content. When that time comes, we’ve got you covered. With convincing hooks, bold benefit statements, rock solid trustworthiness and strong call-to-actions.
Our Setting Up Approach
When we embark on setting up your new social media marketing strategy, we make sure to cover all the essential aspects in a friendly and collaborative manner. Here’s how we go about it:
- Initial Discussion: We kick off the process with an in-depth discussion to understand your objectives, target markets, and the voice you want to convey on each social media platform. This helps us align our efforts with your brand identity and create a strategy that resonates with your audience.
- WhatsApp Group: To streamline communication and ensure effective collaboration, we set up a dedicated WhatsApp group. This allows us to easily share images and videos that can be used for your social media content. It also provides a convenient platform for you to provide feedback and suggestions, ensuring that your vision is reflected in the content we create.
- Access and Integration: With your permission, we seamlessly integrate your social media accounts into our scheduling software. This provides us with easier access to manage and post content on your behalf. Rest assured, we prioritise the security and privacy of your accounts throughout this process.
- Brand Guidelines Review: We take the time to thoroughly review any brand guidelines you have in place. Understanding your brand’s visual aesthetics, messaging style, and overall brand voice is crucial for us to create content that stays true to your brand identity and resonates with your target audience.
- Content Ideas and Calendar: Our team prepares a detailed list of social media content ideas tailored to your brand. These ideas are customised to align with your objectives and target markets. We present them to you for review and discussion, ensuring that we’re on the same page. Once agreed upon, we transform these ideas into a structured content calendar, which serves as a roadmap for our social media activities.
Throughout this process, our friendly and experienced team will work closely with you, keeping you involved and informed every step of the way. We value your input and believe in creating a collaborative environment where we can collectively achieve your social media marketing goals.
Our Social Media Marketing Service Includes
Reviewing
Firstly, we will carefully review all the media you send to us through our dedicated WhatsApp group. Our team will provide valuable feedback on how each piece of media can be improved to effectively engage your audience.
Tailored content
Our approach also involves creating tailored content that is targeted and specific for each platform. We understand that different social media platforms have distinct user bases and preferences, so we will ensure that your content is optimised for each platform.
Posting
Consistency is key in social media marketing, so we will post a minimum of 3 times per week on all platforms, including LinkedIn, Facebook, Instagram, and X (Twitter). If possible, we will aim to further increase posting frequency on Facebook and Instagram to maximise engagement with your audience.
Graphics
Graphics play a significant role in capturing users’ attention on social media. Our service includes the creation of visually appealing graphics that align with your brand’s guidelines. Research shows that incorporating graphics in posts can increase engagement by up to 80%.
Reporting
Monitoring and analysing the sentiment of each post is crucial to determine if your content is resonating with your audience. We will conduct sentiment analysis to gauge how users are responding to your content. Additionally, we will provide you with monthly reports summarising the engagement rate across your social media platforms. This will include metrics such as likes, comments, and follows, allowing you to track the growth and success of your social media presence.
Social Media Marketing FAQs
Social media marketing encompasses the promotion of your brand, products, and services on popular platforms to achieve goals like increasing brand awareness and generating leads through a mix of organic promotion, community building, and paid advertisements.
Content Studio allows us to post on multiple accounts and social media sites at the same time. It also enables us to schedule future posts.
Yes you can, this will be discussed and agreed upon in the setting up approach.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.