The Key Principles team is here to help during the COVID-19 pandemic - Click here for more information

digital marketing
you can trust

what we do

Digital marketing solutions delivering you outstanding results.
If we don’t believe our activities will make you a return, we won’t take your money… it is that simple.


KP Chart Icon
KP Google Ads Logo
KP Code Icon
KP Email Marketing Icon
KP Training Icon

view our work

people we work with

Working in partnership to grow your business.

J-Flex Logo
TMS Motor Group Logo
Kia Parts UK Logo
Volvo Parts Shop Logo
eCars 247 Logo
AcciDONT Logo
Stripes Solicitors Logo
Piab Logo
Sublime Science Logo
OTB Legal Logo
CloudDNA Logo
Greenvision Energy Logo

how we do it

Delivering exceptional results using a proven process and key principles to unlock the power of digital marketing.

our simple three step process


“A goal
without a plan
is just a wish”

Antoine de Saint-Exupéry


“The path to success
is to take massive
determined actions”

Tony Robbins


“A quitter never
wins and a winner
never quits”

Napoleon Hill

our partners

Partnering with industry leading technologies and platforms to provide world-class services and solutions.

Google Logo
SEOMonitor Logo
Bing Logo
Moz Logo

Facebook Logo
Amazon Logo
LinkedIn Logo
eBay Logo
Microsoft Logo
CIM Logo

what our clients say

J-Flex Logo

“Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder!”

TMS Motor Group Logo

“The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.”

Piab Logo

“Piab have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google AdWords campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, and in turn provided additional ideas on how we can develop the lead generation activity. They helped us address overspend with Google and optimized our return on this investment which in turn contributed very positively to our double-digit business growth in 2017. In 2018 we will increase our activity on adword campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.”

Volvo Parts Logo

“We are very pleased with the service and support given by Key Principles. Naturally we were nervous venturing into the world of paid advertising for the 1st time since launching our ecommerce store in 2009, and it only took 7 years! Key Principles were understanding of our concern and suggested an “ease in” approach which we were very happy with. Almost 2 years on and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, and not only adjust them accordingly but also suggest how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.”

Choose Leisure Logo

“The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.”

OTB Legal Logo

“Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!”

put your trust in us

complete transparency

You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.

one main point of contact

You’ll have your own account manager, available during working hours, with a backup for holiday periods.

tailored 24/7 reporting

Your report is tailored and based on your objective.

no long, fixed term contracts

You stay with us because you want to.

comprehensive tracking

If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.

expertise guaranteed

A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.

ethical practices

We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.

team up with us

Speak to one of our specialists today to plan, progress and prosper.

100% guarantee

We won’t be the cheapest, we will be the best. We will only recommend what we believe can work for you, but if it isn’t working, we won’t hold you to any contract, you stay with us because you want to, not because you have to…