Qualified marketers driving profitable revenue growth for ambitious businesses since 2005.
Think your digital marketing could be performing better?
What We Do
Digital marketing solutions delivering you outstanding results. If we don’t believe our activities will make you a return, we won’t take your money… it is that simple.
Pay-per-click advertising specialists across a range of channels including Google, Bing and Facebook
Search engine optimisation with experts in on page and off page SEO to help boost your search engine visibility
Web development with a core focus on SEO, page load speed and website analytics to ensure your website works
Google Analytics and Google Tag Manager enthusiasts with a keen interest in data collection and analysis
Not looking to outsource but need some guidance? We provide bespoke training for all our services as well
Email marketing from outbound sales campaigns to nurturing leads and upselling to existing customers
View Our Work
People We Work With
Working in partnership to grow your business
How We Do It
Our Simple Three Step Process
What Our Clients Say
Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!
Mark Lilley-Tams – Director, OTB Legal
The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.
Molly Fisher – Marketing Manager, Choose Leisure
Volvo Parts Shop
We are very pleased with the service and support given by Key Principles. Naturally we were nervous venturing into the world of paid advertising for the 1st time since launching our ecommerce store in 2009, and it only took 7 years! Key Principles were understanding of our concern and suggested an “ease in” approach which we were very happy with. Almost 2 years on and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, and not only adjust them accordingly but also suggest how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.
Oliver Hallows – Director, Volvo Parts Shop
Piab have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google AdWords campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, and in turn provided additional ideas on how we can develop the lead generation activity. They helped us address overspend with Google and optimized our return on this investment which in turn contributed very positively to our double-digit business growth in 2017. In 2018 we will increase our activity on AdWords campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.
Mark Grainger – Country Manager, Piab UK & France
TMS Motor Group
The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.
Bronwen Mackenzie – Marketing Manager, TMS Motor Group
Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder!
Sam Kirk – Managing Director, J-Flex
Why Key Principles
You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.
One Main Point Of Contact
You’ll have your own account manager, available during working hours, with a backup for holiday periods.
Tailored 24/7 Reporting
Your report is tailored and based on your objective.
No Long, Fixed Term Contracts
You stay with us because you want to.
If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.
A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.
We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.