Do you need help generating more leads?

Click through rates improved from 0.38% to 4.44% for one of our clients!

Key Principles had been looking after another clients Google Adwords and helped grow their leads by 20%.


More leads

Do you need help generating more sales?

Over the first 6 months, Key Principles drove over 100 new bookings, with a return on investment of 61% for one of our clients.

 For another client the Adwords campaigns set up by Key Principles generated over 234 conversions; an increase of 5750%!

More sales

Do you want to improve your profits?

Turnover increased by 22% with the Adwords campaign easily paying for itself for one of our clients!

 During the initial 12 months, Key Principles, using Google Adwords, drove over 600 enquiries via the website and over 280 phone calls for another client.

Improved profits

What we do

ppc_iconPPC/Pay Per Click Online Advertising Solutions

Focused on maximising your returns

social_iconSocial Media Marketing

Using social media to increase engagement, brand loyalty and more website visitors

seo_iconSEO/Search Engine Optimisation

Generating more visitors to your website

content_iconContent Marketing

Building content with a plan focused on more quality leads and sales

email_iconEmail Marketing

Email that works to increase sales and improve ROI

cro_iconConversion rate optimisation

CRO for more leads and sales, and improved ROI

What our clients think

“Moving to Chelmsford from Nottingham, I’d been advised that I’d need Adwords experts to help grow the new business quickly. A recommendation from a business associate led me to get in touch with Key Principles. I’m so glad I did! Key Principles has made a massive difference. They’ve really helped me build the business in Chelmsford fast.”


Kristy Ellis

Kristy Ellis Personal Training

“Turnover increased by 22% with the Adwords campaign easily paying for itself. The campaigns worked so well that we’ve continued with the campaigns ever since the initial set up. We’ve also increased the use of Google Adwords by extending the campaign to include additional services beyond the Apple product repairs. Key Principles has helped us grow our business, generating leads and sales for us. They obviously know what they are doing; they’re real experts and I would not hesitate to recommend them to any business that wants to grow.”

Marcus Nelson


“What would I do without you? Jackie has helped us with our marketing for many years now and has always provided us with an excellent service and great results, whether we’ve been looking at website re-designs and developments, getting us ranked for key phrases on Google, Google Adwords, email marketing or even Facebook advertising. When it comes to marketing online Jackie at Key Principles has delivered great results. We recommend Jackie to other companies on a regular basis.”

Christine Martin

Wine Corner

“I have worked with Jackie for a number of years and as soon as I took on the role of Head of Marketing for ASM Technologies, my first phone call was to Jackie to help with our email marketing – that is how highly I think of Jackie and the services she has provided for me. MetricMail is quick and very easy to use and the range of reports ideal for when I need to justify ROI on my campaigns. Jackie is an expert in her field and is always suggesting new ideas and ways to maximise response rates for my email marketing campaigns. Jackie will continue to be a key part in my marketing activity, providing an excellent service, great value for money and great fun to work with. I can’t recommend Jackie enough”


Zach Smith

ASM Technologies

Get in touch with us today

Call us on  0115 880 0211 or use the contact form below

We have found that online advertising and, in particular, Google Adwords can help businesses of all sizes grow quickly, and this is a key focus for us. We are Google Partners and all our marketing consultants are Google Search Certified.

We work in partnership with you to ensure we provide the right mix of services to really help your business grow. You can choose to take one of our services such as Google Adwords, which is often the quickest way to generate more leads and sales, or a range of our services. We are completely flexible and work with you to find the best solution for you and your growth objectives.

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