Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder! In addition, MetricMail, the email marketing software Jackie introduced us to, allows us to easily compose customised newsletters to keep clients up-to-date with our latest news and product developments. It’s hardly surprising to hear that our European customers refer to us as “the marketing machine”.

Marketing & Communications Manager, J-Flex

We brought Key Principles on board at the start of 2017 to help us grow our Tipi Weddings business. We knew competitors were using AdWords to generate leads and I simply didn’t have the time to get to understand the AdWords system, so we asked Jackie and the team at Key Principles to help us generate more leads online using AdWords. Besides sorting out tracking with our web developer, which has really helped to identify what marketing activity is working and what isn’t, we’ve also seen a significant increase in enquiries and bookings; our business has grown by 28% from 2016 to 2017. The AdWords campaigns have generated over 100 enquiries in the first 12 months, and following a recommendation from Jackie, we’ve also added Bing Ads which has generated enquiries at a lower cost per conversion. We’ve also promoted our open days and showcase events with AdWords and Bing Ads and this has worked really well. We’re getting enquiries coming through on a regular basis which means we can plan for growth with more confidence. Jackie and her team are always there if I have any queries, and I’ll often speak to them on related matters such as Google Analytics and Google Search Console. They always seem to be able to help and make all things Google seem more straight forward.

Events Director, Sami Tipi

Piab have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google AdWords campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, and in turn provided additional ideas on how we can develop the lead generation activity. They helped us address overspend with Google and optimized our return on this investment which in turn contributed very positively to our double-digit business growth in 2017.

In 2018 we will increase our activity on adword campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.

Country Manager UK/Ireland, Piab