Driving Business Performance With Proven Digital Marketing Strategies
Upgrade to Key Principles – the digital marketing partner focused on delivering results
Driving Business Performance With Proven Digital Marketing Strategies
Upgrade to Key Principles – the digital marketing partner focused on delivering results
How We Can Help
Online Advertising
Increase your presence online with tailored AdWords, Bing, Facebook & Twitter PPC campaigns.
SEO
Boost your organic rankings for important keywords with our technical and on-page SEO services.
Email Marketing
Still regarded as having the best ROI in digital marketing. We can increase your ROI with targeted email campaigns.
Content Marketing
Need more visitors to your website? Want to boost conversion rates? We can help with content creation that meets your needs.
Social Media Marketing
We help you engage with your fan base and increase the profitability of your social channels.
Tracking & ROI
Track purchases and leads and attribute them to marketing campaigns to understand where you are wasting your budget.
What Our Clients Think
Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder! In addition, MetricMail, the email marketing software Jackie introduced us to, allows us to easily compose customised newsletters to keep clients up-to-date with our latest news and product developments. It’s hardly surprising to hear that our European customers refer to us as “the marketing machine”.
Sam KirkWe brought Key Principles on board at the start of 2017 to help us grow our Tipi Weddings business. We knew competitors were using AdWords to generate leads and I simply didn’t have the time to get to understand the AdWords system, so we asked Jackie and the team at Key Principles to help us generate more leads online using AdWords. Besides sorting out tracking with our web developer, which has really helped to identify what marketing activity is working and what isn’t, we’ve also seen a significant increase in enquiries and bookings; our business has grown by 28% from 2016 to 2017. The AdWords campaigns have generated over 100 enquiries in the first 12 months, and following a recommendation from Jackie, we’ve also added Bing Ads which has generated enquiries at a lower cost per conversion. We’ve also promoted our open days and showcase events with AdWords and Bing Ads and this has worked really well. We’re getting enquiries coming through on a regular basis which means we can plan for growth with more confidence. Jackie and her team are always there if I have any queries, and I’ll often speak to them on related matters such as Google Analytics and Google Search Console. They always seem to be able to help and make all things Google seem more straight forward.
Jodie BidderPiab have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google AdWords campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, and in turn provided additional ideas on how we can develop the lead generation activity. They helped us address overspend with Google and optimized our return on this investment which in turn contributed very positively to our double-digit business growth in 2017.
In 2018 we will increase our activity on adword campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.
Mark GraingerWe are very pleased with the service and support given by Key Principles. Naturally we were nervous venturing into the world of paid advertising for the 1st time since launching our ecommerce store in 2009, and it only took 7 years! Key Principles were understanding of our concern and suggested an “ease in” approach which we were very happy with. Almost 2 years on and our campaigns have naturally evolved and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, and not only adjust them accordingly but also suggest how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business, and see Key Principles as the ideal partner to carry that forward with.
Oliver HallowsPut Your Trust In Us
Why appoint us?
- Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
- No long fixed-term contracts: you stay with us because you want to.
- Tailored regular reporting: your report is tailored and based on your objectives.
- One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
- Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
- Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
- Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.
Put Your Trust In Us
Why appoint us?
- Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
- No long fixed-term contracts: you stay with us because you want to.
- Tailored regular reporting: your report is tailored and based on your objectives.
- One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
- Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
- Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
- Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.
Get In Touch With Us Today
Call us on 0115 880 0211 or use the contact form below