Why You Should Use Auto-Responders

Why You Should Use Auto-Responders

A regular email campaign may not always be your best course of action when wanting to contact your customers. If you wanted to send an anniversary email to each of your subscribers, exactly one year after subscribing, you will go mad and waste days setting up a...
How To Get Your Emails Opened

How To Get Your Emails Opened

When it comes to writing emails, it can be infuriating to find out that hardly anyone has opened your message, and only a handful have clicked through to your link. You may have spent hours polishing your email and days’ figuring out a witty subject line, but...
How To Write Emailers in 6 Steps

How To Write Emailers in 6 Steps

Six easy steps to writing the perfect emailer Emailers are a great way of getting direct contact with your clients or customers. One of the quickest and most personal ways to let everyone know exactly what you are doing is by emailing them directly. Most people will...
Five Ways to Integrate Your Email Marketing

Five Ways to Integrate Your Email Marketing

Five Ways to Integrate Your Email Marketing with Everything Else You Do Marketing is all about strategy. Think of it like a diagram. You take parallel lines of strategy and you cross them over, so that they’re both integrated and separate. It’s a type of...
Top Ten Tips For Email Marketing Success

Top Ten Tips For Email Marketing Success

The key to email marketing success – Get the basics right first The task of the subject line of any email you send is to persuade the recipient to open it. The first sentence has then to convince them to read the second – and so on. This is a useful discipline...