Google Ads Agency Nottingham
Leverage the worlds largest search engine and make sure you appear when customers are searching for you.
Google Ads search was one of the first services we offered back in 2005 when our Google Ads agency was launched, and it remains our most popular service today.
When users search it is often clear to understand the intent behind their search, are they researching? Are they comparing products? Or are they ready to buy?
As the largest search engine in the world, Google offers the opportunity for highly targeted campaigns at scale, however, there’s also the potential to be found for all the wrong search terms and waste a lot of ad spend which is why it’s critical to ensure campaigns are setup and managed correctly.
At Key Principles, our Google Ads Agency in Nottingham have over 15 years experience managing Google Ads search campaigns, and all of our specialists are accredited Google Ads consultants and have passed the annual Google Ads exams. Key Principles is also a Google Premier Partner meaning we have hit the various actions to have this status including managing a certain level of ad spend and ensuring performance targets are met.
Why Google Ads Search?
Highly Targeted
With the ability to target specific keywords users are searching we can create highly targeted campaigns making your adverts appear at the top of search results when potential customers are searching for your services.
Search Intent
When users are searching via Google or Bing they often reveal the intent behind their search. This allows us to avoid the top of the funnel researchers and only spend marketing budget reaching those who show clear purchase intent.
Highly Measureable
Google Ads search is highly measurable with a wide range of tracking options including Google’s own free call tracking solution so we can see how many phone calls have come from the ads. The tracking solutions here make it much easier to track campaign success.
Quick Wins
Maybe you know that you should be top of the search results when users are looking for you but why not just improve organic rankings? Well improving organic rankings can be a very long term game and Google Ads gets you up there immediately and begins generating leads straight away.
Our Google Ads Experience
Our Google Ads Agency in Nottingham has been Google Premier Partners for over 7 years and our team of experts completes yearly exams to update their individual accreditations and ensure our knowledge of the products is industry leading.
Google Ads search is our bread and butter and we have been providing this service for clients across a range of industries for over 15 years managing monthly spends from national companies of over £20,000 per month to small, local business spending £1,000 a month or less.
Whether you need to scale your existing campaigns to generate more leads or lower your cost per leads and improve profitability of your campaigns we’ve seen it all over our 15 years in business.
Example Results
Below is an example of the recent results we have achieved for a client generating over 2,000 leads per month from Google Ads at a cost per lead of just over £10 which is under the target cost per lead.
Our objective now is to continue scaling these leads up to a maximum cost per lead of £13 and drive as many enquiries to the business as possible to allow their business to keep growing and capturing more market share.
Our Approach To Google Ads
Plan
“A goal without a
plan is just a wish”
Antoine de Saint-Exupéry
Progress
“The path to success is to take
massive determined actions”
Tony Robbins
Prosper
“A quitter never wins and a
winner never quits”
Napoleon Hill
Our approach always begins with a plan. We’ll discuss what your business objectives are and begin building out campaign and keyword ideas based on what areas of your business you are looking to grow and what your paid advertising objectives are.
We will then begin the build of the Google Ads campaigns and begin creating the ad groups, keywords and landing pages and adverts following our tried and tested checklists to ensure no steps are missed and your campaigns are setup as well as they can be.
From there we move onto the ongoing prosper phase where we are continually aiming to improve the campaigns. We use a combination of manual and automated optimisation methods to ensure your campaigns continue to improve and run smoothly.
ROI Driven Approach
Many paid search agencies highlight a data driven approach but at Key Principles we like to take that one step further with an ROI driven approach. So what do we mean by this and what’s the difference between a data-driven approach and an ROI driven approach?
Data Driven Approach
In a data-driven approach, tracking will be setup on your website providing visibility on the number of paid search enquiries. This data can then be used in the optimisation process helping to understand which keywords, adverts and landing pages are leading to a higher number of enquiries.
ROI Driven Approach
Whilst a data driven approach is very important, the data only provides information on the number of enquiries, not the number of sales. An ROI driven approach takes the next step of understanding the volume of paid search sales, providing more valuable data to optimise and increase the success of the campaigns.
Our Google Ads Agency Results
Google Ads Search FAQs
Yes, PPC is the abbreviation for pay-per-click advertising. This is a form of advertising where you will only pay when someone clicks on your advert which is exactly how Google Ads works. If 10,000 people view your advert but no-one clicks then you won’t pay a penny to Google.
As Google Ads is pay-per-click advertising, the cost greatly varies between industries and countries as the cost is really determined by the level of competition you face in the auction process. For examples IT companies targeting cloud computing keywords can see cost per clicks in excess of £20 whereas a local carpenter may experience cost per clicks of £1 or less.
There are several reasons why campaigns benefit from ongoing monthly management. As a campaign collects more data we can learn a lot about which keywords are working and generating high quality enquiries and which keywords are generating irrelevant searches and wasting budget. We can then perform a range of activities to reduce waste and increase profitability including adding negative keywords, split testing adverts and landing pages to improve conversion rates and much more.
We’ll get you near the top for keywords that drive enquiries, that’s for sure. However, we never guarantee position one on Google. We could achieve this but it would be counter productive for business as we would always need to bid higher than necessary and therefore would eat into profit margins. Our aim is to build and maintain campaigns to drive a return for your business so we don’t focus on vanity metrics like appearing number one on Google.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.