Google AdWords Search Advertising

Making your campaigns as effective as possible, more leads and sales with a better ROI.

Google AdWords Search Advertising

Making your campaigns as effective as possible, more leads and sales with a better ROI.

What is Google AdWords?

Google Adwords is the advertising platform that enables you to advertise on Google.

Google’s definition of Google Adwords: “A powerful online advertising tool can help you reach new customers who are searching for products or services like yours. Grow sales and maximize return on investment by targeting your ads to a relevant audience on search engines, websites and mobile devices.”

It is an online advertising opportunity where you pay-per-click, also known as PPC. This literally means that you pay for every click on your advert. Costs can vary from as low as £0.05 per click to as high as £70 and more for extremely competitive keywords. If you’ve been struggling for website visitors and struggling to get your website onto Google’s first page with SEO, Adwords is the solution for you. If you want to attract more visitors to your website, Google Adwords is the perfect solution for you.

Why use Google AdWords?

Google AdWords is a very effective way of increasing leads and sales. Within minutes of a campaign going live on Google, you will start to see an increase in website traffic. Visitors will have been searching for your product or service and as such will be more likely to enquire or buy which means more leads and sales for you.

Unlock Google AdWords with Key Principles

Our Google AdWords service includes:

  • Key phrase research
  • Structured campaign development and management
  • Development of adverts including split testing
  • Improvement of click through rates, conversion rates and quality scores with recommendations for landing page improvements
  • Campaign optimisation with pruning of under-performing phrases and expansion of higher performing phrases
  • Attention to negative phrases and the addition of these as appropriate

Our overall aim is to make your Google AdWords campaign as effective as possible; generating leads and sales whilst keeping your investment with Google to a minimum and within your agreed daily budget.

Google AdWords Search Prices

AdWords Audit

(Not Including VAT)
£200/Audit
  • Audit of the Campaign History and Setup.
  • Review of AdWords at Account, Ad Group and Ad Level.
  • Extensive Report Highlighting Positives and Negatives of the Account
Audit My Account

Search Optimisation

(Not including VAT or Ad Spend)
£140/Month
  • Review Converting Keywords
  • Adjust Keyword Bids Based on Data
  • Manage Duplicate and Zero Impression Keywords
  • Report on Key Metrics (CTR, Conversion Rate and Impression Share)
Optimise My Campaigns

What Our Clients Said About Our AdWords Service

If you want to grow your business, I’ve now realized the fastest and most effective way, even for relatively new local businesses, is Google AdWords. AdWords is the real driver of growth and we doubled our business in just six months using AdWords with Key Principles. James Sylvester

Adjust Massage

Taking expert advice is something I recommend to my clients, taking expert advice when it comes to AdWords is something I recommend to colleagues. Jackie and Key Principles have increased my business turnover whilst decreasing my advertising cost on a month by month basis. I could never achieve what these guys do. Worth every penny. John Walker

My School Appeal

Trying to deal with my own Google Adwords campaigns was becoming a time consuming and costly exercise so I asked Key Principles to take a look for us. Key Principles quickly turned my campaigns around to get better quality scores, more clicks and cut my Adwords bill by 80%. I can’t recommend Key Principles highly enough. Paul Evans

Butler Evans

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

 

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

Get In Touch

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