TMS Motor Group Case Study

See how we help the family owned car dealers

TMS Motor Group is an ambitious, family owned car dealership selling Kia and Volvo cars out of several showrooms including Hinckley, Coventry and Leicester.

TMS continue to deliver exception service for their customers which is one of the many reasons they have been able to grow so quickly.

Challenge

Partnering with Key Principles from late 2015 working on PPC activities in Google Ads and Bing Ads, TMS continue to make a very healthy return on their investment, promoting both new and used Volvo and Kia cars. 

Their challenge continues to be how to exceed the ever-increasing manufacturer sales targets each quarter, whilst continuing to provide their customers with the best possible deals and service.  

TMS made the strategic decision in April 2018 to increase digital marketing budgets and explore other online platforms whilst retaining a positive ROI. 

Solution

Key Principles continues to effectively promote new Volvo and Kia cars for TMS Motor Group, and more recently promoting the used car stock via Google and Bing Ads using the unique Auto-AdsTM System.

Key Principles also recommended expanding the online audience using Facebook Ads. This included targeting new audiences with Facebook Ads, as well as retargeting website visitors with Facebook Retargeting. Promoting sales events, new car launches, new car offers and loyalty campaigns via Facebook and Instagram, Key Principles provided an ROI on all activities.

Results shown are were achieved in September 2019.

Google Ads Results

Results shown are a year on year comparison, comparing September 2019 vs. 2020.

440+

Enquiries

280+

Phone Calls

260,000+

People Reached

Facebook Ads Results

Results shown are a year on year comparison, comparing September 2019 vs. 2020.

2,100+

Extra Website Visitors

120+

More Enquiries

50%+

Lower Cost Per Enquiry

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