J-Flex Case Study

See how we help rubber sheeting and components specialists

J-Flex are a supplier of innovative rubber solutions and operate internationally supplying rubber sheeting and custom rubber mouldings. J-Flex are a passionate and ambitious business that have long believed in the power of digital marketing and have been working with Key Principles since 2007.


J-Flex was introduced to Key Principles back in 2007 and since that time has provided increasing and flexible on-going marketing support.

We are primarily focused on digital marketing such as Google Ads, SEO and market research whilst the in-house marketing team handle all the more traditional marketing activities plus website management and email marketing.


Working with J-Flex since 2007, the Key Principles’ team has a thorough understanding of J-Flex’ ambitions, mission, vision, and products and marketing.

Multiple channels have been tested with more going to be trialled as the ambitious manufacturer continues to push the boundaries with Key Principles help.

Key Principles is on-hand to answer queries as well as provide a sounding board for all areas of the company’s marketing activity.

Results shown are comparing year on year results after managing and optimising campaigns.


Results are comparing 2019 vs. 2018 Google Ads performance.


Increase In Enquiries


Drop In Cost Per Enquiry


Increase In Click Through Rate


Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder!

In addition their e-mail marketing software allows us to easily compose customised newsletters to keep clients up-to-date with our latest news and product developments. It’s hardly surprising to hear that our European customers refer to us as “the marketing machine”.

– Sam Kirk, Managing Director, J-Flex

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