Sublime Science Case Study

See how we help the slime-tastic children’s party specialists

Sublime Science is a fantastic businesses offering fun and engaging ways to teach children about science through private parties and events within schools. Sublime Science has appeared on Dragon’s Den and gained investment from Sarah Willingham and Nick Jenkins on the show.

Sublime Science has continued to grow since the show with fantastic growth plans to bring science to even more children.


Sublime Science appointed Key Principles to review, manage and optimise their online advertising. It was agreed that the Facebook Advertising needed to be reviewed as a priority as cost per enquiry was increasing, as was the frequency (the average number of times a person saw an ad). With two services to promote, there were two target markets:

  • Science birthday parties to parents
  • Science workshops to teachers

The previous campaigns promoting these services were not hitting the cost per lead targets required to generate an ROI. 


Key Principles followed their proven process for Facebook Advertising and reviewed the audiences, the creative and the settings within the Facebook Advertising interface. The work completed by Key Principles produced the results shown here.

Results shown are before and after Key Principles began managing Facebook Advertising for the client.



Increase In Traffic


Drop In Cost Per Party Enquiry


Drop In Cost Per School Enquiry


To conclude, Sublime Science were already seeing great success from Google Ads but had underperforming Facebook campaigns. Key Principles have helped to improve results on Facebook Ads within both of their key target audiences as well as continuing to maintain the success of the Google Ads campaigns with regular ongoing optimisation work.

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