Bing and Yahoo Advertising
Less expensive than Google Adwords and a great addition to your PPC strategy
What is Bing and Yahoo Advertising?
When looking to create an integrated and robust online advertising campaign, Bing Advertising should be part of your marketing mix. With Google owning the biggest share of the search engine market in the UK, some business and marketers tend to forget the importance of Bing and Yahoo.
Bing and Yahoo generate 3.6 billion searches a month and many of those searching could be your potential customers. Therefore Bing and Yahoo should not be dismissed and should be utilised to your advantage. If you already have a Google Adwords account and you find that it’s working brilliantly for you, there is good chance that advertising on Bing and Yahoo will work too. On the other hand if you haven’t started using Bing, Yahoo, Google or any other form of PPC, then we would generally recommend using Google Adwords and Bing Ads.
Why use Bing and Yahoo Advertising?
1. Lower CPC – between 50% to 70% lower than Google
Bing and Yahoo’s cost per click are significantly lower than Google’s and therefore you will tend to obtain a higher ROI. The cost per click is generally 50% to 70% lower on Bing and Yahoo compared to Google.
2. A new revenue opportunity
This is another channel where you can target and appear for your targeted audience. If you aren’t appearing on Bing and Yahoo, would those searchers ever find your company? If you aren’t using Bing Ads in your advertising plan there’s a good chance that you are missing out on potential customers and revenue.
3. Less competition
Due to the market share that Google owns, a lot of businesses and marketers often ignore Bing and Yahoo and will therefore not be advertising on them. This means there is less competition (for now) and lower costs.
4. Growing market share
Bing and Yahoo are steadily growing their market share. You can rest assured that Bing and Yahoo won’t be disappearing, instead they will be gaining more searches and you more customers.
5. May lead to better sales and conversion rates
If your ad is appearing less often and this search network is not used by as many people then this would equal to better conversion rate. You’ll be cutting down the amount of people simply browsing, and potentially targeting those that are more ready to convert/buy.
Unlock Bing and Yahoo Advertising with Key Principles
If you’ve found success using Google Adwords, Bing Ads is a great additional online advertising tool to give your company the best opportunity to reach the maximum number of potential customers. It can help you generate more leads and sales. Set up fees will vary on depending whether we manage your Google Adwords account. It is possible to import your campaign details from Google Adwords into Bing Ads, however some changes will be required. This means that the set up is quicker and as a result set-up cost start from as little as £150. Our monthly management cost vary depending on the number of campaigns and ad groups, but can be as little as £50 a month. For an accurate quote and to benefit from our latest offers and promotions, call us on 0115 880 0211 or use the contact form at the bottom of the page.
Put Your Trust In Us
We’re a dynamic Google Adwords Partner that creates campaigns that enable businesses to grow fast. We believe in building and managing campaigns effectively and efficiently so we can help you reach your goals. We do whatever it takes to come up with creative solutions…and then implement. We’re obsessed with delivering growth through Bing and Yahoo Advertising for our clients. Put simply, we care. We work in partnership with our clients, helping them grow their businesses and all within a fixed fee. Our mission is to use the tools available by Bing and Yahoo Advertising to generate campaigns for clients that grow their business profitably and with a minimum spend.