You may have started thinking about using Google AdWords, after hearing success stories of how small companies have managed to gain a strong customer base through Google’s online advertising method. One question you might ask youself is, “Do I seek the help of a Google AdWords agency or just do it myself?”
The great thing with Google is that it allows you total flexibility. You can start the campaign when you want and you don’t need any special requirements, just a working website. This means that businesses all around the world have been trying to find the best way to utilise this advertising tool to help them grow too.
The first thing you must decide, is whether you want to try to manage and create your own Google Adwords account or use a specialised Google AdWords agency to do it for you. My first recommendation, is to definitely get in contact with an expert first, most agencies will not charge for a simple consultation (we certainly don’t charge).
So your first point of call should be talking to a Google Adwords agency to get their opinion on what you should do next. You can decide after the conversation to either do it yourself, or you can decide to go with a different agency, that’s totally up to you. But we believe you should be well informed before making any decision and a Google Adwords consultant will help you have all the information you need to progress.
I have listed the benefits of using an agency or DIY. Consider them carefully and decide for yourself what you value and prioritise the most. Only then will you be able to make an informed decision whether you should use an agency or not.
You must be thinking “well of course you’ll be saying I should use an Agency, since you are an Agency”. But in truth, we think that every business is unique and works in its own way, so you might find that you do work best on your own and in total control, whereas other businesses will prefer to delegate their marketing, so that they can concentrate on working on their business. That decision is up to you, we could never force you into working with an agency, we can just assure you that once you are with us, we do everything possible to make sure you are at the top of the Google results page and constantly increasing your leads and sales.
With over 25 years’ experience in marketing Jackie Key, Managing Director at Key Principles, which was set up in 2005, helps small, medium and large businesses grow through marketing and online marketing.