Google My Business: What it is plus top tips on making the most of it

Google My Business offers businesses, brands and organisation a free way to get listed on Google in Search, Maps and Google+. If you’re not on Google My Business, you are missing out on a great opportunity.

To get started you need to first check if your business already has a Google My Business listing. To do this simply Google your business name and your location; town or city. If you get a listing come up like the one below you already have a listing. You may need to ‘request ownership’ of the listing if you do not manage it at the moment. Interestingly the listing usually appeared on the right, but now appears at the top on the left of the Google results page.

If you don’t have a listing, you’ll want to create one so Google ‘Google My Business UK’ and click on the listing https://www.google.co.uk/intl/en-GB/business/ and you’ll come to the Sign in Get onto Google page – click the relevant button and get started.

IMPORTANT: In Google My Business you have two types of pages; locations and brand pages.

LOCATIONS: If you’re a business that wants customers to visit you, you’ll definitely want a location listing. In fact you can have a listing for each location as long as each location has a different telephone number.

BRAND PAGES: This is for companies that are ‘non-visit-able’ such as ecommerce businesses for example.

It’s also important to note here that if you’re going to use Google Adwords to promote your business, you have the option of using a Location Extension. You link to your Locations listings so you’ll need a Location page if you want to do this and it is recommended.

Some initial tips on setting up your Google My Business pages include:

  1. Business Name: this needs to be exactly as it would be so don’t add your location to your name.
  2. Full Address: Include the full address as it appears on your website for example.
  3. Contact Information: Make sure this is completed in full and up-to-date.
  4. Category: The primary category should be your main service.
  5. About Intro Text: In this section describe what you do, not where you do it.
  6. Links: Link to your website here.
  7. Photos: Add as many as you can.
  8. Videos: Add videos if you have them.
  9. Reviews: Get reviews, it can really help.

You can also edit the location marker and set an area you cover with the Location pages.

Remember, the more complete your listing is the better. Most changes take about 3 days to update but some can take up to 31 days so don’t worry if the changes don’t happen straight away.

There’s also Bing places for business which we will cover in a future blog. You might be surprised just how many website visitors come from Bing and Yahoo if you check your Google Analytics.

You’ll want to get your Google listings sorted as soon as possible as Google announced promoted pins for Google Maps at the Google Summit last month if you remember. If you’d like help with your Google My Business listings, please call on 0115 880 0211 or email us today.

By Jackie Key

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