Google AdWords helps insurance company, Butler Evans, to grow in what can be considered an extremely competitive online market. Paul Evans, from Business Insurance Consultants Butler Evans, has been working with Key Principles to develop AdWords campaigns around niche markets, this has enabled Butler Evans to compete with the larger insurance companies and grow.

Paul had been running his Google Adwords campaign himself. Commenting on how Key Principles helped, Paul said, “Trying to deal with my own Google Adwords campaigns was becoming a time consuming and costly exercise so I asked Key Principles to take a look for us. Key Principles quickly turned my campaigns around to get better quality scores, more clicks and cut my Adwords bill by 80%. I can’t recommend Key Principles highly enough.”


Commenting on the success of the Google Adwords campaign, Jackie Key of Key Principles, “Companies often dismiss Google Adwords as too expensive and for the bigger companies. Thinking through your strategy and targeting particular niche markets or geographical areas can enable businesses of all sizes to generate leads and sales using Adwords.”

To find out more please see our client case study – Business Insurance Consultants Butler Evans targets niche markets to compete and grow.