Facebook Ads Agency Nottingham
With over 2.5 billion active monthly users, your target audience is waiting to be found with Facebook advertising
Facebook is by far the largest social media platform in the world still comfortably beating YouTube in second place. With more than 2.5 billion active users it’s safe to say your target audience can be found on Facebook.
Facebook advertising offers a great alternative to Google Ads, especially if you are selling a product or service that isn’t being searched for on Google very often. Having said that, for most businesses running Facebook advertising and Google Ads alongside each other provides excellent benefits.
Imagine your customer is scrolling through Facebook and sees an advert for your product, they click on it, browse your website and leave before purchasing. Then two days later they remember the product and do a Google search and see your Google Ad at the top, click on your website and convert. This is a simple example of how both platforms support each other.
Free Facebook Ads Consultation
Why Facebook Ads?
Highly Targeted
Facebook collects masses of data on their users which can be leveraged by advertisers to find a targeted audience. The more targeted your audience is, the higher your click through rates and conversion rates will be and the better your return on investment.
Scalability
Due to the sheer size of the audience on Facebook the option to scale your best performing adverts is available especially if you are operating within a large marketplace. Facebook Ads is one of the best tools for finding winning combinations and scaling.
Creative Ads
Facebook offers a wide range of creative options for your ads including single images, carousel images, videos, canvases, full screen mobile experiences and more. This range of creative options allows you to tell your story and sell your products.
Cost Effective
Facebook’s cost per click is usually much lower than other platforms meaning you can drive more traffic for the same budget with Facebook Ads. Of course conversions are what really counts but this definitely helps to keep our cost per lead low.
Our Facebook Ads Experience
Our team has over 10 years combined experience working on Facebook Ads campaigns working with national companies spending £20,000 plus per month right down to small local businesses spending £1,000 per month.
We have also invested heavily in training to learn the latest Facebook advertising tips and tricks and can help to implement everything from lookalike audiences to dynamic product listing ads, automotive inventory ads and retargeting stacks.
Example Results
Below is an example of the results we have achieved for one of our clients. Generating leads at just £3.55 per lead and scaling to show ads to 825,776 people, generating 5,506 leads in the process. These are the kind of results we can generate by using advanced Facebook Ads features combined with accurate conversion tracking to report results accurately.
Our Approach To Facebook Ads
Plan
“A goal without a
plan is just a wish”
Antoine de Saint-Exupéry
Progress
“The path to success is to take
massive determined actions”
Tony Robbins
Prosper
“A quitter never wins and a
winner never quits”
Napoleon Hill
Every Key Principles service begins with a plan. With Facebook Ads our plan starts with an analysis of your customer persona and market size to understand what kind of audience options we have with the Facebook Ads platform. We then plan out the messaging and other components of the campaign to understand what will resonate best with the chosen audience.
We then progress on to the Facebook Ads campaign setup. We start by setting up the Facebook Pixel tracking via Google Tag Manager to ensure accurate reporting. We then move on to creating several audiences and adverts to split test against each other. Before we launch we go through our extensive pre-launch checklist to ensure everything is ready to go.
After your new campaigns have been launched we then monitor these regularly and perform optimisations to improve the campaigns. This could involve a wide range of actions including pausing underperforming audiences, creating new audiences to test, creating new adverts, reviewing demographics, reviewing placements and much more.
ROI Driven Approach
Many PPC agencies highlight a data driven approach but at Key Principles we like to take that one step further with an ROI driven approach. So what do we mean by this and what’s the difference between a data-driven approach and an ROI driven approach?
Data Driven Approach
In a data-driven approach, tracking will be setup on your website providing visibility on the number of PPC enquiries. This data can then be used in the optimisation process helping to understand which keywords, adverts and landing pages are leading to a higher number of enquiries.
ROI Driven Approach
Whilst a data driven approach is very important, the data only provides information on the number of enquiries, not the number of sales. An ROI driven approach takes the next step of understanding the volume of PPC sales, providing more valuable data to optimise and increase the success of the campaigns.
Our Facebook Ads Work
Facebook Ads FAQs
You can actually invest as little as £1 per day on Facebook but our recommendation to see impactful results is to invest a minimum of £10 per day. If you are unsure about Facebook Ads then start with a small budget and when you find an ROI begin to scale your spend and invest more into the channel.
Well that depends on your business and target audience, however, we would say that most businesses can benefit from both channels. Facebook Ads works well as a disruptive advertising channel and is great for targeting larger audiences and showcasing your products and services. Google Ads search works great for when people are searching for your products but can be limiting for businesses with a very specific audience which is when Facebook Ads may be better.
Most of the time with Facebook you will pay on a cost per thousand impressions (CPM) basis as opposed to a cost per click basis which means the cost per click varies depending on your click through rate. If you have a really engaging advert then your cost per click will be lower. The average cost per click from Facebook Ads across all industries is around £1.25 but this does vary greatly depending on industry and advert performance.
Yes, definitely. Instagram is simply a placement option within the Facebook Ads system that we can switch on and test so both Facebook and Instagram advertising can be managed through the Facebook Ads Manager platform.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.