J-Flex Win Best Online & Social Media Marketing Award
Engineering firm and rubber industry experts, J-Flex, beat off competition from international brands such as Bombardier and Siemens to win a prestigious Social Media award.
At Key Principles, we recently helped one of our longest standing client’s, J-Flex, the engineering rubber specialists, win the “best online and social media marketing award” at Europe’s largest rail exhibition, Railtex in Birmingham. Beating competition from large blue-chip companies (with bigger budgets) such as Hitachi, Bombardier and Siemens, our efforts and the efforts of J-Flex did not go unnoticed.
Railtex is Europe’s biggest rail exhibition, where anyone interested in the rail industry attends. Railtex attracts international visitors and exhibitors; allowing businesses like J-Flex the opportunity to network and demonstrate their products and trade. J-Flex therefore enlisted the help of Key Principles to ensure the event was a success for them.
Using social media platforms, such as Twitter, we produced engaging posts promoting J-Flex’s stand and the products they were exhibiting at the Railtex event. We initially increased their social media presence and increased their number of followers by over 18% within 1 month. We also direct tweeted key social media influencers, as well as followed relevant individuals and organisations involved in the rail industry.
The organisers at Railtex were really impressed with our media content, online presence and referrals to their website; and importantly we also helped drive a lot of visitors to J-Flex’s exhibition stand.
Social Media channels such as Twitter are a highly effective engagement tool and is a great way to promote events and reach out to your audience.
Sam Kirk, Marketing & Communications Manager at J-Flex highlighted,” Special mention too for Key Principles. They spent a large chunk of time producing content for our social media accounts and it didn’t go unnoticed. We actually won the Railtex competition for best online and social media marketing in relation to the exhibition – the organisers were really impressed with our content, online presence and referrals to their website from our channels. Not bad when you consider we were up against some huge companies with massive marketing departments / budgets!”
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