West Bridgford Local News Coverage of Key Principles

As part of the local community achieving Google Partner status can help local businesses in West Bridgford, make the most of what Google has to offer. See West Bridgford News article on how Key Principles has achieved this coveted Google Partner status.

West Bridgford-based Key Principles have successfully achieved Google Partner Status, as well as becoming Google Adwords Search Certified. Jackie Key, managing director at Key Principles, takes up the story: “We had decided at the start of 2014 that we would become Google Partners and gain Google Adwords Certification by June 2014. We understood that it would take hours of training and it would be a very difficult achievement to accomplish, but we were determined and completed our aim four months early.”

Google have suggested that anyone wanting to pass the in-depth two part exam should spend between 50 and 130 hours training in preparation. The first exam covers the fundamentals of Google Adwords and the second exam has the option between an advanced understanding of Search Network or the Advanced Display Network.

Laurie Caumette, marketing assistant at Key Principles, said: “We were shocked to find out that we passed on our first go. I actually got 94% on my first attempt and I only needed 85% to pass. We always knew we were brilliant at what we do as we were well above Google’s best practise targets, whilst also hitting Google’s spend requirements easily. But we also knew how rigorous the Google Adwords exams were and that they would not allow and space for error.”

Simon Perkins, from PWR Property Consultants LLP, said: “Key Principles has been looking after our Google Adwords for the past four years and it has helped grow our leads by 20%. Jackie knows what’s she’s doing and has always ensured we get the very best from our advertising spend.”

Jackie added:”Google Adwords is one of the most effective ways of generating leads and sales and we are pleased to finally be recognised by Google for the high level of work we do and have finally got the accreditation we deserve.”

West Bridgford News developed this story as we’ve worked hard to achieve our Google Partner status and we are happy that we can now in return help our local community with our Google Adwords knowledge. If you wish to see how Key Principles can help you grow your advertising please contact us today.

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