Choose Leisure Case Study

See how we helped the specialist motorhome dealer

Choose Leisure is a family-owned automotive dealer based in Kent specialising in motorhomes. The business was formed in 2008 and has been growing from strength to strength since then. Fast forward to the present and they launched a brand new website in 2019 and won an AutoTrader “People & Culture” award in the same year.


The family-owned Motorhome dealership contacted Key Principles after help with their Google Ads campaigns. With a Marketing Manager, Molly, in place running the Google Ads campaigns, co-owner Jenny Santos felt training from Key Principles would help Molly to get the most out of Google Ads.

Before running the training, Key Principles set up tracking on the Choose Leisure website using Google Tag Manager with Google Analytics.


Three days of training tailored specifically to Molly’s needs combined with our extensive experience in the Automotive industry ensured Molly got the most from the training. Our 5-star review on Google My Business says it all.


Results show progress in the Google Ads performance since taking the Key Principles Google Ads training.


Increase In Enquiries


Drop In Cost Per Enquiry


Increase In Click Through Rate


The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.

UPDATE: I have since been back to Key Principles for an SEO course and AdWords refresher and both were great value. I have no doubt we’ll be able to put what I learnt into practice right away and get results. Malik was clearly knowledgeable and easy to learn from. I will definitely be giving Key Principles a call if we have any more digital marketing courses to consider.

– Molly Fisher, Marketing Manager, Choose Leisure

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