Everyone wants to be at the top of Google, don’t they? But what happens when you actually get your customers to your website. Are you actually ready for an influx of potential customers to your website and landing pages?
It sounds great being at the top of Google so everyone gets to see your website, but what happens when they actually click to your website? Will they be happy with your website content, layout and design? Will they actually contact you, buy from you or leave their contact details with you?
Here is why being at the top of Google could be a bad thing when looking to promote your website. Whether you are using SEO or Adwords, you want to be at the top of the search results, but you need to make sure that your website is ready first. There is no point generating 100 extra visitors a day only for them to be disappointed with your website or landing page. You don’t want them to get a negative first impression of your company and not buy from you or contact you.
We have put together three essential website criteria that are more important that being number one on Google:
1 – Clear brand layout
Ever been on a website and got confused as to where you should go to find the information you need? It’s painful. Make sure that your landing page is easy to navigate and promotes a clear brand image that represents your company accurately. If you are creative, make sure your website represents that, if you are a proofreading agency make sure there’s no grammatical errors. Whatever your business is, make sure that your website portrays an accurate description of who you are and doesn’t leave your potential customers confused.
2 – Calls to action
Make sure that your call to action is clear on every page. Have you ever tried emailing a company and couldn’t find their email address anywhere on their website? Make sure that your contact details and call to actions are easy to find and hassle free. The harder you make it for your customer to buy from you or contact you, the more likely they are to find someone else who won’t be so complicated. Having web pages that generate sales and leads is crucial.
3 – Simplicity is the key
Giving your customer every single piece of information regarding your product or service may be a bad thing. Sometimes you just need to give your customer the basic information required for them to call or purchase from you. More is not always better. You’ll just end up crowding your page and making it too big of a challenge for your customers to read it all. Try cutting up your paragraphs into short bullet points so your potential customers can skim read the most important information. If they want extra information they can always contact you for a full summary or brochure.
First impressions count. So make sure you keep these three tips in mind when designing your web and landing pages. It’s no good sending someone to page they don’t want to see. Make sure you page is suited to your customer and will encourage them to convert on your website. What you want is to turn five website visitors into five sales, not 100 visitors into one sale. Want to find out more about creating landing pages that convert, read our 6 Tips For Landing Pages That Convert and Generate Leads blog too?
By Laurie Caumette
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With over 25 years’ experience in marketing Jackie Key, Managing Director at Key Principles, which was set up in 2005, helps small, medium and large businesses grow through marketing and online marketing.