SEO

Strategic Search Engine Optimisation to help you beat your competitors

SEO

Strategic Search Engine Optimisation to help you beat your competitors

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What is SEO?

Search Engine Optimisation, or SEO for short, is the process of improving your website’s ranking on search engines’ ‘free’ or ‘natural’ listing. Put simply, the higher the ranking, the more people will be able to find you.

 

Why Use SEO?

The process of improving your website’s ranking on search engines like Google leads to:

  • More targeted visitors to your website
  • More qualified prospects
  • Increased sales
  • Better ROI
  • Improved brand visibility

You unlock the power of your website.

Search engine optimisation is the process that helps your website improve the ranking it achieves in search engine natural listings. It is not a case of build a website and potential customers will find you. Unless you intend using online advertising only to attract visitors, you will need to consider search engine optimisation to achieve a good ranking within the search engine listings. With natural/organic clicks to websites accounting for 75% of click throughs, it makes sense to undertake search engine optimisation.

How Do I Achieve A Good Ranking In Search Engines?

You need to look at:

  • Content – on page information. Is the content relevant and optimised for your key phrase?
  • Have you developed a list of target phrases?
  • Are your key phrases used enough?
  • Do the phrases you are targeting have too much competition?
  • Do you have unique content?
  • Have you made use of the various ‘tags’?
  • Structure – can search engines ‘see’ all the important information?
  • Inbound links – do you have relevant, good inbound links?

Unlock SEO with Key Principles

Key Principles has made it easy for organisations of all sizes to start the SEO process. Our monthly managed website optimisation plans start from as little as £180 per month.
We have also developed packages based on a one-off website optimisation project for one (home page), five or 10-page optimisation.

Key Principles has developed a proven search engine optimisation procedure. 

  1. Understanding your objectives and your business – We will take the time to understand your business, your objectives and what issues you currently have with your website.
  2. Website review including key phrase review – We will complete a review of your website and your key phrases, as well as review where you are in comparison with your competitors.
  3. Website recommendations – The review will enable us to provide recommendations with regard to your website and key phrases, as well as develop an action plan.
  4. Implementation of recommendations – The action plan will be implemented and rankings monitored.

Search engine optimisation is an ongoing process but consistent effort can lead to rewards. Key Principles has a number of clients with good rankings on search engines.

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

 

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

Get In Touch

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