Online Advertising

Upgrade to Key Principles – using the right channels for your business

Online Advertising

Upgrade to Key Principles – using the right channels for your business

What Is Pay-Per-Click?

Pay-Per-Click is the most common form of paid advertising and goes under many names: paid search marketing, search engine advertising, online advertising, sponsored listings and more. With PPC, your advert is shown within the sponsored or paid for listings of a search engine or a partner site. You pay each time it is clicked on (pay-per-click) or less commonly, when your ad is displayed (CPM/Cost-Per-Thousand Impressions). There is also ‘pay-per-call’ for when a phone contact is generated.

Why use PPC?

PPC is for many organisations a great online marketing tool. When implemented effectively, it provides:

  • An immediate presence on search engines like Google, Bing and Yahoo, attracting targeted visitors to your website
  • Good return on investment (ROI) as we can target a very specific audience that is more likely to convert.
  • Branding opportunities as well as promotion of specific offerings
  • Exposure for new product and service launches

PPC is a great promotional channel that can really help your business grow. If you’re in a competitive market, don’t rule out PPC as niche phrases are often available at low cost-per-click.

How We Can Help

Click or tap any of the options to find out more about each service.

Google AdWords Search

Create targeted search and shopping campaigns to reach the people searching for you product or service.

Remarketing

Boost your conversion rates and repeat business by targeting previous visitors of your website with incentives and offers.

Google AdWords Display

Create visually engaging ads and place them on a wide range of relevant websites to reach a targeted audience.

Facebook Advertising

Leverage Facebook’s powerful targeting options with a strategic marketing funnel optimised for sales.

Bing Ads

Increase your search network presence by adding Bing Ads to your marketing mix for a lower CPC and CPA than AdWords.

Twitter Advertising

Great for targeting people on the go, the micro-blogging platform can increase your social following.

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

 

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

Get In Touch

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