In reality, I don’t believe SEO has really changed since 2008 when I first started to look at SEO for clients. The key elements are the same as they have always been:
- Content – on page information. Is the content relevant and optimized for the key phrase/s you are targeting? Relevant content has always been needed but maybe now we need more relevant content that is also interesting and of value.
- Structure – can search engines ‘see’ all the important information? Can visitors to your website easily navigate to the information they want? Is the structure logical?
- Inbound links – do you have relevant, good quality inbound links? It has never been the case that the more links you have the better. It has and continues to be about quality, relevant links.
- Social – this is the new element which could be included under inbound links. It does deserve to be highlighted though as you do need to have ‘social votes’ – visitors to your website that like, share, Google +1, retweet, etc. your information.
So, the one thing that has changed is the development of social and the impact that has on SEO. All organisations need to be looking at social media and develop social media strategies.
You don’t have to take my word for it that SEO hasn’t really changed. Matt Cutts from Google on his Webmaster Video series – What should we expect in the next few months in terms of SEO for Google? 13 May 2013 confirmed:
“In terms of what you should be working on, we try to make sure that is pretty constant and uniform, we try to make sure you make a great site, that users love, that they will want to tell their friends about, bookmark, come back to, visit over and over again, all the things that make a site compelling. We try to make sure if that is your goal, we’re aligned with that goal and therefore as long as you’re working hard for users, we are working hard to show your high quality content to users as well.”
You can check out the film which is just over 7 minutes long but the above statement is in the first minute of the video.
So in reality, all this talk of ‘Penguins’ and ‘Pandas’ and the various Google updates shouldn’t be a concern to you as long as you are using the right SEO techniques.
More on the right SEO techniques in another blog.
With over 25 years’ experience in marketing Jackie Key, Managing Director at Key Principles, which was set up in 2005, helps small, medium and large businesses grow through marketing and online marketing.