Key Principles is pleased to announce that Jackie Key of Key Principles has met the most recent Google challenge and passed all of the following Google AdWords certifications:

  • Fundamentals
  • Search
  • Display
  • Mobile
  • Video
  • Shopping

The challenge set by Google was undoubtedly to encourage more AdWords consultants and Google Partners to gain a fuller understanding of the whole AdWords system and all the options available to advertisers using Google. Passing all of the Google AdWords certifications is a challenging task as there are 6 exams to take in order to complete this challenge. The team at Key Principles are very proud of Jackie for stepping up to the challenge and completing it, gaining valuable knowledge along the way that is bound to help our clients achieve great results in the future.

Jackie explains, “We’ve always planned that all our consultants would be certified in all AdWords specialisms. It helps us provide the very best service to our clients. Sometimes standard Search can be too expensive or simply not the right approach for clients and that’s where knowing about all the options available from the AdWords system can really help.”

Jackie continues, “In fact, we’ve found that a variety of approaches can work well. We have a number of clients where AdWords Search and Shopping works well together, and others where Search and Remarketing with Display Advertising has led to additional success over just Search.”

 

Eliot Clawson, Google Agency Development Manager said, “Working directly with the Key Principles team is a fantastic experience as the consultants are always receptive and engaged when discussing optimisations, Betas or improvements to campaigns. Their dedication to constantly wanting to achieve the best possible results for each of the clients is fantastic to see and really does allow them to stand out from every other agency out there!”

So if you want to make the most of Google’s advertising opportunities, it makes sense to talk to the experts at Key Principles who have a complete and comprehensive understanding of Adwords and the opportunities available for all businesses.

For more information, please call us on 0115 880 0211