Key Principles recent recruits, Emma Fielding and Malik Woodford, are now both Google AdWords Certified. They both passed their Google Adwords Fundamentals and Search Advertising exams; becoming qualified Google Advertising Consultants.

Emma Fielding, Director of Finance and Operations for Key Principles, is a fully qualified accountant, but is also working on digital marketing campaigns. Her knowledge of data, statistics and crunching numbers has proven to be useful when looking at budgets on marketing campaigns and overall business activity.

After achieving her AdWords certified status Emma said, “my role in the business is to help the business drive forward, but also help our clients in any way possible. There’s lots to learn with digital marketing, but completing these courses, gives me a really good insight into the numerous opportunities with AdWords and online advertising.”

Malik Woodford also celebrated another big milestone in his life as he completed his three-year marketing degree, and graduated from Nottingham Trent University.

On completion of his university degree and advertising courses Malik said, “I am extremely delighted to have passed my AdWords exams following the completion of my university degree. I am excited to bring my knowledge to Key Principles and support the company’s expansion. Next for me is to begin my Facebook Blueprint training to help expand my knowledge on social media as this is an area I am passionate about working in.”

With the completion of Emma and Malik’s courses, everyone at Key Principles are now AdWords Certified, with the new recruits well on the way to become Google NERDS too. Continuous training and education is a must for people working in digital marketing due to the ever-evolving nature of our industry. Key Principles, the Google Premier Partners, help our staff with training and online courses from reputable and industry recognised course providers. The Google AdWords exams assess a user’s online advertising best practises knowledge, which is vital to becoming a Google AdWords Certified Consultant.

Digital Marketing is constantly shifting and evolving how businesses can use technology alongside traditional marketing to communicate and engage with audiences. At Key Principles, we are passionate about marketing education and putting theory into practise; we are the digital marketing experts, and we always plan to change and innovate.

Contact Key Principles today, and one of our helpful digital marketing Gurus will be able to help you with your online advertising needs.

With over 25 years’ experience in marketing Jackie Key, Managing Director at Key Principles, which was set up in 2005, helps small, medium and large businesses grow through marketing and online marketing.