We’re delighted to share some exciting news from the Key Principles team — William Bayliss has been appointed to his new role as Paid Media Executive!
Will has been an integral part of Key Principles for just over two years, first joining the team as a Digital Marketing Assistant. Since then, he has gone from strength to strength, delivering outstanding results and supporting our clients with their digital marketing needs.
(A Key Principles team meeting in 2023)
Throughout his time with us, Will has shown exceptional dedication, creativity, and enthusiasm to learn. His promotion is a testament to his hard work and commitment to all things paid media.
A Word From Will
“I am so excited about starting this new role. I’ve developed so many skills thanks to the help from Jackie, Terri, and Malik — I wouldn’t be where I am without them.
What I love most about working at Key Principles is the opportunity to make a real difference for our clients. Seeing how our work helps their businesses grow, reach new audiences, and achieve tangible results is incredibly rewarding.
Here’s to many more years to come!”
A Word From Malik
“Working with Will and witnessing his growth has been truly fantastic. He has shown natural talent for data-driven paid advertising strategy and optimisation, which made his move to Paid Media Executive an easy decision.
We’re excited for Will to take on the increased responsibility of managing client accounts and relationships directly in this new specialist role.”
A Word From Terri
“In the last two years, Will has proven himself as a key member of the team, consistently demonstrating growth in both his learning and his impact on our clients’ success.
Will’s promotion recognises his ability to take full ownership of key campaigns and his success in driving measurable revenue growth strategies for our diverse client base. I am confident he will thrive in this role and continue to develop his skills.
Congratulations Will.”
Looking Ahead
Will’s promotion reflects both his dedication and the ongoing growth of Key Principles as we continue to strengthen our paid media capabilities. Congratulations, Will — we can’t wait to see what’s next.
