What is and why should I be using Facebook?
Facebook is an online social networking service which allows users to create a personal profile, add friends, exchange messages, post updates, photos and videos. Facebook is the number 1 social media site, with over 650 million active users worldwide and over 50% of its users logging in everyday!
6 Reasons To Use Facebook
1. Business Pages
Facebook allows you to create specific business pages, which can be followed and liked by your customers. This starts a real conversation between you and your customers, as your posts will be seen on their news feed.
2. Facebook Advertising
This is available to all users with a business page. So if you have a promotional offer, you can use Facebook as your medium of advertising, much like you would use Google Adwords. You can target specific audience gender, age, location, interests, etc…
It’s a very versatile and diverse platform, which allows you to post in many different formats. Using Facebook allows the the option of posting photos, videos or text. So you can pick and choose the medium that best suits your company needs.
4. It could be free advertising
Facebook has the option of Facebook Advertising (which comes at cost). But if you learn how to use your business page to its full potential and post relevant updates which your customers are interested in, it could be free advertising. No one can say no to free advertising!
5. Get more likes
The more likes on your Facebook page, the more trusted your company seems to prospective clients. So the earlier you get your business page started and begin spreading the message, the longer you have to gain likes and shares.
6. It’s here to stay
If you are worried about learning how to use a new social media site only for it to go out of fashion, you know it won’t be the case with Facebook. It was launched 10 years ago and it is still as popular today as it was then. Facebook is valued at £66bn and can be seen integrated in a wide variety of networks and platforms, such as online, mobile, tablet, etc… It doesn’t seem to be losing interest. It’s safe to say that Facebook will be around for a while.
Whether your business is a major international corporation, or a small local retailer, using Facebook is essential to help you connect with your customers and prospects directly. With the growth of the Internet and more online users than ever on social media sites, it has become vital for any organisation to not only be on Facebook, but to be active on Facebook.
These are only some of the great advantages of Facebook for businesses, no matter your size. If you are interested in starting a social media marketing campaign, have a look at our social media services or contact us on 0115 880 0211 to discuss the options available to you.