Key Principles is pleased to announce that Terri Foster who joined Key Principles, the Nottingham based Google Partner in mid-November 2015 has, in less than five months, successfully completed the two Google Adwords exams needed to achieve Adwords Certified Status. Passing the Advanced Search exam on 30 March 2016 after many hours of studying, Terri is now a fully-fledged Adwords Consultant in her own right.
Jackie Key, Managing Director at Key Principles explains, “The agency achieved Google Partner Status back in February 2014. Maintaining this status means exams need to be completed and passed annually. We continue to maintain this coveted Status and Terri’s exam passes ensures we continue to build upon this Status.”
Jackie continues, “Congratulations to Terri on a fantastic achievement. The Advanced Search Exam in particular is a tricky one to pass and Terri has done an excellent job in picking up the complexities of the Adwords system, effectively managing a number of client accounts and passing the exam too.”
Google has suggested that anyone wanting to pass the in-depth two part exam should spend between 50-130 hours training in preparation. The first exam covers the Fundamentals of Google Adwords and the second exam has the option between an Advanced Understanding of Search Network or the Advanced Display Network. As the majority of the Key Principles client base are interested in Search, the company focuses on passing the Advanced Search exam after the Fundamentals exam.
Terri Foster, Marketing Executive at Key Principles highlighted, ““I am thrilled to have passed, it certainly wasn’t easy and it’s great to know my hard work has paid off. I am using all I have learnt to ensure our client’s campaigns are optimised efficiently and effectively. And with Google continually developing the Adwords interface there will always be more to learn. My next training plan includes Google Analytics.”
Jackie continues, “Google Adwords continues to be one of the most effective ways of generating leads and sales and we are pleased to finally be recognised by Google for the high level of work we do.”
With over 25 years’ experience in marketing Jackie Key, Managing Director at Key Principles, which was set up in 2005, helps small, medium and large businesses grow through marketing and online marketing.