We’ve always been interested in becoming more sustainable, but as many SMEs will agree, this is often a lot easier said than done. Well, one of our biggest goals has been achieved today, we’ve partnered with a carbon-offsetting company to help in reducing our carbon footprint.
Being a small agency that works almost entirely remotely, we initially struggled to find ways of further reducing our footprint, as our work is inherently relatively low-carbon. Despite this, we knew that we still wanted to make a difference and hopefully raise awareness of how other SMEs could do the same.
As such, we spent a lot of time researching the best options available to us. We found that carbon-offsetting could be an option, but soon learnt that not all carbon offsetting companies are as transparent as they ought to be.

After rigorously comparing the authenticity of work carried out by various organisations, Key Principles are proud to have teamed up with Ecologi. They have simplified the way that SMEs can make an impact, and only work with Gold Standard accredited schemes, with 85% of donations going towards the projects and 15% towards running Ecologi, meaning that donations help to fund genuinely transformative projects across the world.
For any SMEs wanting to make a difference, we can definitely recommend Ecologi, as not only do they have options for monthly offsets for each employee, but they also have a pay-as-you-go option too, which we will be using in addition to our monthly contributions for each of our employees.
They also provide real-world examples of how much your donations have helped and have detailed official certificates of each of the carbon offsets and purchase receipts, which helps to keep their business truly transparent.
How much have we contributed?
Each month we will be contributing towards the planting of 30 trees, the funding of a wind power project in South Africa and a solar power project in Vietnam. Within just one month we have already helped to reduce 1.5 tonnes of carbon emissions, which is the equivalent to 3,722 miles driven in an average car.

Be sure to follow our LinkedIn to follow our carbon-offsetting journey as we increase our offsets each month!
We’ll plant a tree for every sign up for ‘Free Monthly Digital Marketing Tips’
In addition to the monthly amount, we’re also planting a tree for every sign-up for our free monthly digital marketing tips! If you fancy receiving free industry-standard digital marketing tips, covering SEO, PPC, social media and email marketing every month straight to your inbox, sign up below!
Want to get involved?
Ecologi are planting 30 trees for everyone that signs up using our referral link!
Learn more about Ecologi
Founded in 2018 by a group of environmentalists in Bristol, Ecologi is a carbon-offsetting company with plans for businesses of any size. Not only can businesses change their donations depending on the size of their business, but there are also plans for individuals to make a difference too!


