LinkedIn Ads Agency Nottingham
Take advantage of LinkedIn’s professional data and grow your B2B sales
If you are a professional you have probably used LinkedIn and understand how powerful it can be for growing your network but have you ever considered just how much data LinkedIn has collected on its users and how beneficial this data could be to you?
LinkedIn Ads allows for targeted B2B advertising at scale by targeting specific job roles or companies that you are looking to work with and appearing on their newsfeed or within their InMail.
It’s no secret that LinkedIn Ads is the more expensive paid social option and cost per clicks can be much higher on this platform but if you are selling high ticket B2B products and services it could still provide a positive ROI for your business.
Free LinkedIn Ads Consultation
Why LinkedIn Ads?
Highly Targeted
LinkedIn has very specific and accurate data on their users that other platforms don’t have such as job titles and company names. This allows B2B businesses to target specific companies that would be a great match for their products and services.
Sponsored InMail
LinkedIn’s InMail feature allows you to send customised messages to people in your target audience potentially opening a conversation with that person on LinkedIn and kick starting the conversation.
Creative Ads
With paid social adverts, the opportunity is there to be creative. You can create video ads, static image ads and carousel ads that visually showcase your services and present your message to the target audience.
Lead Gen Forms
LinkedIn offers a lead gen forms option which means you don’t even need a website to drive great quality LinkedIn leads. The lead gen forms simply open within the LinkedIn platform which can lead to increased conversion rates.
ROI Driven Approach
Many PPC agencies highlight a data driven approach but at Key Principles we like to take that one step further with an ROI driven approach. So what do we mean by this and what’s the difference between a data-driven approach and an ROI driven approach?
Data Driven Approach
In a data-driven approach, tracking will be setup on your website providing visibility on the number of PPC enquiries. This data can then be used in the optimisation process helping to understand which keywords, adverts and landing pages are leading to a higher number of enquiries.
ROI Driven Approach
Whilst a data driven approach is very important, the data only provides information on the number of enquiries, not the number of sales. An ROI driven approach takes the next step of understanding the volume of PPC sales, providing more valuable data to optimise and increase the success of the campaigns.
Our Approach To LinkedIn Ads
Plan
“A goal without a
plan is just a wish”
Antoine de Saint-Exupéry
Progress
“The path to success is to take
massive determined actions”
Tony Robbins
Prosper
“A quitter never wins and a
winner never quits”
Napoleon Hill
Every Key Principles service begins with a plan. With LinkedIn Ads our plan starts with an analysis of your service and customer persona to understand if LinkedIn Ads is actually the best channel for you. We then plan out the messaging and other components of the campaign to understand what will resonate best with the chosen audience.
We then progress on to the LinkedIn Ads campaign setup. We start by setting up the LinkedIn Insights Tag via Google Tag Manager to ensure accurate reporting. We then move on to creating several audiences and adverts to split test against each other. Before we launch we go through our extensive pre-launch checklist to ensure everything is ready to go.
After your new campaigns have been launched we then monitor these regularly and perform optimisations to improve the campaigns. This could involve a wide range of actions including pausing underperforming audiences, creating new audiences to test, creating new adverts, reviewing demographics and much more.
LinkedIn Ads FAQs
LinkedIn Ads is one of the more expensive advertising platforms available and you can expect to pay at least £4 per click with this increasing depending on your industry. This is generally more expensive than Google Ads and Facebook Ads but as we always say, the cost per click doesn’t matter if your conversion rate is high and you are making a return on your investment.
It really depends on your target market. If you are aiming to target specific B2B accounts to win then LinkedIn Ads could help you get in front of the right people at the right companies. However, if you are looking for volume from social media and targeting a range of services then Facebook could be more appropriate. We would say 8 out of 10 business are likely more suited to Facebook Ads but have a chat with our experts and we can discuss and plan your strategy accordingly.
When it comes to cost for advertising it’s always important that you are making a return on the investment you put into the system. With high cost per clicks on LinkedIn it makes sense to only use the platform to promote your high ticket products and services and use it as part of a marketing funnel.
Absolutely, there’s a reason why recruitment specialists are so active on LinkedIn. It’s a great platform for finding professionals looking for new opportunities and if you’re seeking a particular skillset then running a recruitment advert could be a great way of attracting the talent you need to grow your business.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.