Google Shopping Agency
Leverage the worlds largest search engine and list your products on the Google shopping section.
For any retailers selling consumer goods online, Google Shopping ads is the best option for ecommerce businesses to promote their products online.
Google Shopping ads, also referred to as PLAs or Product Listing Ads show up across a number of Google’s properties, including Search, Images and even YouTube, and these adverts can reach shoppers wherever, and whenever, they’re searching on Google.
In most cases this is pay-per-click, however Google now have a free product listing option which works in a similar way to the organic search listings boosted by SEO.
Why Google Ads Shopping?
Show Product Images
Reduce wasted spend by immediately displaying a picture of your product and the price. If the user isn’t interested in the product then they won’t click on the ad and you won’t waste budget on a visitor who isn’t likely to convert.
Inventory Matching
Only show adverts for your products you have in stock or products over a certain value. We will setup your Google Shopping campaign based on your most profitable products and, of course, products you have in stock.
Lower Cost Per Clicks
Google Shopping generally has lower cost per clicks than Google search and when we combine this with the CSS Partner Programme we can reduce the cost per clicks even more and improve profitability.
High Search Volumes
Google is the main search engine used in the UK and in most countries around the world. There are billions of searches everyday on Google so ensuring your products are there when people are searching is critical to business success.
Our Google Shopping Experience
We have been Google Premier Partners for over 5 years and have the shopping specialisation as well. Our team of experts complete yearly exams to update their individual accreditations and ensure our knowledge of the products is industry leading.
Our shopping experts at Key Principles can work with you in setting up and managing Google shopping campaigns. From the product feed creation and management, Google Merchant Center, Google Ads account structure, bid optimisation and more.
Having a good data feed is a huge factor in the success of your shopping campaigns, we can help to set up and optimise this feed ensuring that we generate the best possible outcomes for your business. And what’s more, we also work with a CSS Partner to let you connect more effectively with shoppers through Google Shopping ads.
At Key Principles, we understand that for ecommerce clients product margins can vary and there is an importance on clearly defined targets for a cost per sale, we can help to tailor your Google Ads campaigns with a focus on priority or seasonal products, combined with defined profit margins to achieve your goals with the lowest possible cost per sale and the highest possible average order value. Ensuring a positive return on investment for your budget.
Furthermore, you can trust us – we will commit our time to really understanding your business, using data and developing strategies to deliver exceptional Google Shopping results every time.
Example Results
Below is an example of the recent results we have achieved for a client increasing conversion value on Google Shopping by over 3,000% with a 300% return on ad spend achieved.
Our Approach To Google Shopping
Plan
“A goal without a
plan is just a wish”
Antoine de Saint-Exupéry
Progress
“The path to success is to take
massive determined actions”
Tony Robbins
Prosper
“A quitter never wins and a
winner never quits”
Napoleon Hill
Our approach always begins with a plan. We’ll discuss what your business objectives are and begin identifying your key products and the ones that make sense to promote on Google Shopping.
We will then begin the build of the Google Ads campaigns and begin creating the data feed and Google Merchant Center account if applicable before creating and structuring the Google Shopping campaign.
From there we move onto the ongoing prosper phase where we are continually aiming to improve the campaigns. We monitor and improve the campaigns and the data feeds to ensure your Google Shopping ads continue to drive a positive ROI for the business.
Google Shopping FAQs
Whilst is still falls within paid search in the sense that users are searching for your products, the setup and optimisation process is very different to a search campaign which is why we provide it as a separate service. The main difference is that a Google Shopping campaign is setup using a data feed whereas a search campaign isn’t
Google Merchant Center is the platform where you upload and manage your product feed for use within the Google Shopping ads. When we optimise your Google Shopping campaigns we will regularly be checking both the Google Ads platform as well as the Google Shopping platform to ensure both the campaign and data feed is well optimised.
A data feed is any live updated feed containing data. Specifically for Google Shopping ads you will need a product feed which contains live data from your website database on the products on your site, the stock levels, the landing page, the prices and much more. This allows us to run Google Shopping ads and ensure we only ever promote products that are in stock.
You may have seen that when you search for a product on Google there are listings at the top of the results with images and prices, these are the Google Shopping ads. You can find more adverts like this by clicking in the “Shopping” section of Google search results as well.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.