The ROI-focused digital marketing agency in Nottingham has recently appointed Liam Hollis, a Marketing graduate from Nottingham Trent University as a Digital Marketing Executive.
Liam Hollis was appointed full-time in June 2022 as a Digital Marketing Executive where he will be supporting clients on a variety of SEO, PPC, social media and website development projects. Prior to joining the Key Principles team, Liam passed a digital marketing apprenticeship back in 2019 whilst helping to improve the communications, social media presence and website for a local council. Shortly after this, Liam began his degree at Nottingham Trent University whilst working with a large independent firm of accountants to improve their website and search engine optimization.
“We are certain that Liam’s experience in growing audiences for businesses on social media, content creation and analytics will support us in staying ahead of the constantly changing developments in digital marketing. We have found that hiring talent who have previously worked in-house helps us in maintaining our excellent relationships with clients, as they often understand the specific objectives that a marketing team has for the agency to fulfil. The marketing degree also provides a great foundation and understanding of marketing”, said Jackie Key, MD at Key Principles.
At Key Principles, the personal and professional development of our team is crucial for delivering the exceptional service that our clients have come to expect. As such, despite only being in the company for a month, Liam has been on a structured learning path to ensure his technical skills are at an industry-standard, including completion of the Google Advanced Search course on 31st May 2022. Being Google Partners, this is an essential part of our employee on-boarding, allowing us to deliver Google Ads services that are aligned with the best practices outlined by Google themselves.
Liam Hollis, Digital Marketing Executive commented:
“After working in-house for a number of years, I knew that moving to an agency would be the essential next step in learning industry-standard technical digital marketing skills. I was not wrong! In only month of working with the Key Principles team I have significantly improved my skills in the technical aspects of SEO, helping me to recognize how a website’s structure and performance influences it’s search engine rankings. The world-class Google Ads training provided by the agency has allowed me to maintain an ROI-focus when working with clients, improving my ability to optimize campaigns precisely in order to increase conversions and profitability for clients. I am thoroughly looking forward to seeing what the future brings for Key Principles, as it’s clear to see I’ve joined at the right time!”
Want to grow your business with Key Principles and their bright, young graduates? Please call us on 0115 880 0211 or email me at jackie@keyprinciples.co.uk.


