Nottingham based Key Principles is pleased to announce the appointment of a new Marketing Assistant, Laurie Caumette, on the 3rd December 2013.

The French born, Advertising and Journalism graduate from the University of Lincoln, has recently completed a graduate internship at the University as well as working abroad in Marrakech and France. Her experience and skill in writing and her creative approach to social media will certainly benefit Key Principle’s long term strategies.

“With seven new major clients coming on board during 2013, it has given us the opportunity to expand. This new role ensures that Key Principles can continue to grow as well as keep up the excellent standard of service when coming up to the Christmas period and beyond,” says Jackie Key, the owner and director of Key Principles.

With a 253% increase in page views to the Key Principles website within the past six months and with over 6,000% increase from social media channels. Miss Caumette’s role will be essential in keeping up with the client management and bring a new creative approach, especially when it comes to writing and social media marketing.

The 22 year old described her appointment as “a strategic step for myself and Key Principles to join our knowledge and experience to capitalise on the growing national and regional demand.”

Laurie will also be providing press releases services, copywriting, email marketing, blog writing and social media to a range of clients. Local and regional businesses looking to grow their business should get in touch on 0115 880 0211.