Key Principles, the Nottingham based Google Premier Partner, is pleased to announce that Jackie Key has achieved Google shopping success by successfully passed another Google Partner exam; the Shopping Advertising Advanced exam.
Following her Google shopping success, Jackie Key, the Managing Director at Key Principles said:
“As we continue to grow the agency, it’s important that we ensure we build on our expertise. Passing the Google suite of exams is a key element in ensuring this happens.”
Jackie continues, “I’ve been working with a number of clients on Shopping campaign set up and optimisation and with this knowledge and with the studying completed, the exam was the logical cementing of the knowledge and confirmation that what we are providing clients is not only of a good standard, but also follows Google’s good practice guidelines.”
The Shopping Advertising training modules covered:
- An overview of the Shopping tool within Adwords
- Development and implementation of a quality product feed
- Set-up of the Google Merchant Centre
- Creation of the Shopping campaigns in Adwords as well as the optimisation of those campaigns
For ecommerce companies that may be selling through Amazon or eBay, Google Shopping can often be the best place to start generating sales on a company website, where you can have a direct relationship with the customer and have more control.
Richard Fuller from County Battery commented:
“We’d been using Google Shopping alongside our eBay sales for some time, but we weren’t getting the sales we wanted through the Shopping campaign. Following a referral, we spoke to Jackie at Key Principles and she’s been working with us on the campaigns, as well as helping with other marketing advice. What she says makes sense and she’s now a valuable member of the marketing team. In fact, our main aim is to drive sales through the website and invest more in Google Adwords and Google Shopping as we move forward.”
With over 25 years’ experience in marketing Jackie Key, Managing Director at Key Principles, which was set up in 2005, helps small, medium and large businesses grow through marketing and online marketing.