As it is St Patrick’s Day we thought we would provide you with three tips for the three leaves of the Shamrock; the symbol of Ireland.

1. Use Google Adwords

Grow your leads and sales quickly with Google Adwords. There are 100 billion searches on Google each month. Some of those searches will be for exactly what you are offering. Make sure you feature in the results page by using Google Adwords.

2. Check out Google Remarketing

There will always be visitors to your website that don’t buy, leave their details or make an enquiry. With Google Remarketing you can target those visitors and encourage them to return to your site. Not only does Google Remarketing generate leads and sales, it also builds brand awareness.

3. Take advantage of Google’s Product Listing Ads

Are you selling a product? If so, it makes sense to use Google’s Shopping/Product Listing Ads. Visually more appealing than the Adwords adverts as you can include a photo; it is also less expensive in terms of cost per click. Below is an example of how products on Google Shopping/Product Listing Ads appear on the search results page.

When it comes to Google Adwords, creating your own luck involves optimisation of your campaigns on a regular or at least weekly basis. You will find that with Google Adwords it is as the saying goes “The Harder I work, the luckier I get” (Samuel Goldwyn). So start using more of Google’s services to attract your target audience and make the most out of what is available to you and your business.

 

If you need help creating your luck, we at Key Principles are here to help. Give us a call on  0115 880 0211 or email us today, to discuss what Google services are best suited for you. 

By Jackie Key
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