As it is St Patrick’s Day we thought we would provide you with three tips for the three leaves of the Shamrock; the symbol of Ireland.
2. Check out Google Remarketing
There will always be visitors to your website that don’t buy, leave their details or make an enquiry. With Google Remarketing you can target those visitors and encourage them to return to your site. Not only does Google Remarketing generate leads and sales, it also builds brand awareness.
3. Take advantage of Google’s Product Listing Ads
Are you selling a product? If so, it makes sense to use Google’s Shopping/Product Listing Ads. Visually more appealing than the Adwords adverts as you can include a photo; it is also less expensive in terms of cost per click. Below is an example of how products on Google Shopping/Product Listing Ads appear on the search results page.
When it comes to Google Adwords, creating your own luck involves optimisation of your campaigns on a regular or at least weekly basis. You will find that with Google Adwords it is as the saying goes “The Harder I work, the luckier I get” (Samuel Goldwyn). So start using more of Google’s services to attract your target audience and make the most out of what is available to you and your business.
With over 25 years’ experience in marketing Jackie Key, Managing Director at Key Principles, which was set up in 2005, helps small, medium and large businesses grow through marketing and online marketing.