Volvo Part Shop
See how we helped Volvo Part Shop reduce costs and increase enquiries
Introduction
Volvo Part Shop is an online retail store that is part of the TMS Motor Group company, they sell genuine Volvo parts and spares through their e-commerce website. TMS Motor Group is a Volvo dealer with showrooms in Hinckley, Coventry and Leicester and is a leading dealership in the Midlands.
Challenge
Volvo Parts has been working with Key Principles since April 2016.
The key challenge for Volvo Parts is making a return on investment in a very competitive market with tight margins.
With a level of sales through natural rankings on Google, Volvo Parts wanted to increase sales by investing some of the profits in paid advertising. Although they initially started with Google Ads in-house, they realised it would be better to outsource to experts in paid advertising and approached Key Principles.
Solution
Over the years, working with Key Principles, Volvo Parts has seen sales and profits grow with the introduction of different paid advertising channels and the improved use of the original channels.
The paid channels started with Google Ads Search and Shopping and quickly progressed to the addition of Microsoft Advertising Search and Shopping where the return on investment is even higher than with Google Ads.
The addition of Facebook Dynamic Product Listing Ads further enhanced the revenue generated again with a good return on their investment.
When conversion rates started to falter, Key Principles also provided support with user experience testing and recommendations on improving the user experience and as a result, conversion rates improved by 19.71%*.
This helped not just ensure a healthier return on investment for the paid advertising channels but also increased organic conversion rates by 49.1%*.
As we work in partnership with our clients, we are continually looking to improve our results. The latest year on year results are a reflection of this commitment.
*From April to December 2022, compared to the previous year.
Results
Results have continually and steadily grown for Volvo Part Shop, the results shown are the latest year-on-year comparison, comparing 01 July 2022 to 30 June 2023 vs. the previous period:
41.8%
Reduction In Ad Spend
35%
Increase in Revenue
132.5%
Increase in ROI
Previous Results
When comparing 2022 vs 2021:
11%
Increase in Ad Spend
142.2%
Increase in Revenue
241.2%
Increase in ROI
Conclusion
When it comes to paid advertising, we are fully aware that there are a great number of factors that affect the results. By reviewing the user experience in 2022 and by optimising campaigns as well, we’ve managed to continue to improve results for our client, Volvo Parts.
The results clearly highlight how the Key Principles team have the ability and expertise to scale digital marketing campaigns profitability, by reinvesting profits with only an 11% increase in cost in 2022 we were able to achieve a significant growth in revenue and ROI.
Now with a reduction in Ad spend during 2023 we have still been able to achieve further growth in revenue by prioritising conversion value over conversion rates.
Testimonial
“Almost 2 years since launching and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, adjusting them accordingly and suggesting how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.”
Oliver Hallows – Director at TMS Motor Group
Want Results Like These?
If you are looking for great results like these from your digital marketing efforts then take the first step now by booking your 30 minute strategy session.
The session will include a review of your current position, business objectives and marketing activities with a marketing strategy specialist, unlocking new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.