Stripes Solicitors Case Study
See how we help the construction litigation specialists
Stripes Solicitors are a team of construction litigation and debt recovery specialists based in Manchester.
Challenge
Stripes Solicitors came to Key Principles with the goal of improving their existing Google Ads campaigns to generate more enquiries and increase their returns from the channel.
Solution
Firstly, Key Principles resolved the tracking issues on the website to ensure we could tracking ROI from the channel accurately. The campaigns were then restructured to focus on more targeted keywords.
Following the success of the Google Ads, Key Principles were tasked with adding Microsoft Advertising to the marketing mix as well as starting an SEO project to improve organic rankings.
Results
Results below compare performance year on year.
500%
Increase In Enquiries
85%
Decrease In Cost Per Enquiry
95%
Decrease In Microsoft Cost Per Enquiry
Conclusion
To summarise, Key Principles have helped Stripes Solicitors to generate more enquiries for their debt recovery and construction litigation services whilst reducing overall costs and cost per lead at the same time.
Want Results Like These?
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Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.