Sami Tipi Website Case Study
See How Transforming Sami Tipi’s Website Provided Quick Improvements in Results
Background
Sami Tipi, owned and operated by Jodie and Craig, is a family-run business providing tipi hire for weddings and events across the Midlands and surrounding areas. With a multi-award-winning team, Sami Tipi prides itself on delivering exceptional service and creating unforgettable experiences. The company has been honoured with the title of Best Marquee Provider in the East Midlands for the past three years and was recognised nationally as the best in the UK by Bride Book in 2019.
Challenge
The primary objective for Sami Tipi was to rebuild their website to improve page load speed, which had been a significant issue affecting user experience on the site.
Solution
In addition to boosting page speed, we took the opportunity to review and revamp the website’s design as part of the rebuild. Our team ensured that the new site not only loaded faster but also provided an enhanced visual and navigational experience for users.
Results
The results from the website redevelopment include a substantial improvement in page load speed which is a key indicator that Google monitors. You always want your website pages to load fast.
The design has been improved, and that combined with faster page speeds as meant conversion rates have improve too – the number of visitors performing an action we want them to make has increased.
As Google documents, “Speeding up websites is important—not just to site owners, but to all Internet users. Faster sites create happy users…”1
As an added bonus the Account Quality Score for Google Ads has jumped up with additional benefits for the Google Ads campaigns too.
Check out the details below.
Page Load Speed Improvement:
– Old Site Speed – LCP: 4.5 seconds
– New Site Speed – LCP: 2.1 seconds
Design Enhancement:
– Old Site Design
– New Site Design
Conversion Rate Increase:
From 3.9% to 4.54%
From Organic Search
From 3.48% to 5.31%
Across All Traffic Sources
2.1 seconds
New Site Speed LCP
Impact on Google Ads:
Additionally, the website redevelopment has significantly impacted the Google Ads Search campaigns we manage for Sami Tipi. The Account Quality Score increased from 7.4 to 9.30, and the Landing Page Experience score improved from 6.8 to 8.7.
Conclusion
The transformation of Sami Tipi’s website underscores the powerful impact of a strategic website upgrade. By significantly improving page load speeds and revamping the design, we enhanced user experience and boosted conversion rates across all traffic sources.
These improvements not only elevated the website’s performance, it has also positively influenced Sami Tipi’s Google Ads campaigns, driving down costs, as a result of the improved quality scores.
As a result, Sami Tipi is better positioned to continue its award-winning service, attracting even more clients in the competitive tipi wedding and events industry.
Client Testimonial
“Working with Key Principles to revamp our website was a game-changer for Sami Tipi. The team’s expertise not only improved our site’s performance and appearance, it has also enhanced our Google Ads, helping us reach more potential clients effectively. We’re thrilled with the results and look forward to continued success together.”
– Jodie and Craig, Owners of Sami Tipi
Reference
1 https://developers.google.com/search/blog/2010/04/using-site-speed-in-web-search-ranking
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