Pristine Case Study
See how we help the specialist commercial cleaning business grow
Pristine Commercial Cleaning offers commercial cleaning services as the #1 provider across Yorkshire
Challenge
Pristine started working with Key Principles since March 2017 and we’re appointed to work on the cleaning companies paid advertising, and later SEO too. Wanting to grow faster, Tracie Dudley Shaw, MD at Pristine became increasingly frustrated with the performance of their other marketing consultancy who were not delivering on their promises.
SEO was hampered due to the website being on Wix.
In recent times, the challenge was set to reduce the cost per enquiry to below £20 per enquiry for the Google Ads advertising whilst maintaining the number of enquiries.
Solution
From July 2020, Key Principles has provided an integrated digital marketing solution including re-development of the website using WordPress, paid advertising, SEO, content marketing and social media marketing. Email marketing is also to be added.
Results
Organic Search
1 July 2020 to 23 March 2022 compared to 9 October 2018 to 30 June 2020:
80%
Increase In Traffic
23%
Increase In Enquiries
A
Grade on GTMetrix
Google Ads
1 July 2020 to 23 March 2022 compared to 9 October 2018 to 30 June 2020:
117%
Increase In Enquiries
17%
Reduction In Cost Per Enquiry
£16.01
Current Cost Per Enquiry
Conclusion
Hear from Tracie, the Managing Director of Pristine Commercial Cleaning Services here:
Want to find out more about Pristine and what they offer?
Want Results Like These?
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Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.