Kingswood RIM
See how we are helping award winning lettings, investments, and management company Kingswood grow.
Our Google Ads Management led to a 71% increase in conversion rate.
Kingswood RIM is a multi-award-winning lettings agency, specialising in residential lettings, management, and investment.
Challenge
Adam from Kingswood approached us in April 2016. We were recommended to Adam, after producing exceptional results for another lettings agent. Adam wanted more leads for the business, so we suggested Google Ads to him.
Whilst the budget initially started small, as we started generating high-quality leads for the firm, we saw the budget increase, as Google Ads became an essential part of generating enquires and new business.
Solution
We helped Adam and his team by managing the company’s Google Ads. We generated an excellent return for Kingswood through Google Ads, which, through several monthly optimisations, became even more profitable over time.
As part of Kingswood’s website transformation, we also implemented new conversion tracking which allowed for a more comprehensive look at the success of the different digital marketing channels.
By conducting several changes to the keywords, ad schedules, ad extensions, audience targeting, and adverts, we significantly improved the targeting, click-through rates, and volume of high quality enquiries for Kingswood.
Results
Google Ads
Comparing September – March 2022/23 with September – March 2021/22
71%
Conversion Rate Increase
43%
Cost per Conversion Reduction
6.8%
Reduction in Overall Cost
Testimonial
“I contacted Jackie at Key Principles shortly after setting up Kingswood Residential Investment Management as a colleague had partnered with the company previously to grow their letting agents. The team has helped ensure we get regular leads coming through our paid advertising which has certainly contributed to our growth and is continuing to do so. I would certainly recommend Key Principles.”
Adam Kingswood, Director, Kingswood Residential Investment Management
Want Results Like These?
If you are looking for great results like these from your digital marketing efforts then take the first step now by booking your 30 minute strategy session.
The session will include a review of your current position, business objectives and marketing activities with a marketing strategy specialist, unlocking new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.