Greenzone
See how we helped a National Recycling and Waste Management company
Challenge
Greenzone Facilities Management is an ambitious, fast growing national recycling and waste management company. Focused on providing sustainable yet intelligent waste management solutions to customers across the UK, the company came to Key Principles with the primary aim of using Google Ads to generate more leads and sales.
Solution
Key Principles implemented a strategic approach to ensure that the sales team at Greenzone Facilities Management continued to be busy with the leads and sales generated through Google Ads. The Google Ads campaigns were meticulously designed and structured, integrating custom landing pages and precise geotargeting.
Search Campaigns were created, with a focus on queries related to commercial waste, trade waste, and food waste. Continual keyword research was performed to gauge search volumes across UK wide locations, aiding in campaign expansion, primarily targeting areas with high volumes and a lower costs per click.
A persistent effort was made to enhance click-through rates through ongoing split testing of ads. Additionally, consistent updates and testing of high-quality, high-converting landing pages were carried out to improve conversion rates and continually lowering the cost per acquisition.
Results
Key Principles also provided help with the development of the initial and new landing pages for the campaigns. Leads and calls come through daily and with a 35% conversion rate.
Greenzone’s Google Ads campaigns are monitored daily and optimised very regularly. Since the campaigns started Key Principles has improved click through rates with split testing of adverts, reduced cost per click and improved conversion rates.
Commenting on Greenzone, Jackie from Key Principles, “We love working with Greenzone. The Adwords service has certainly provided a large number of good quality leads. We get to see the leads coming in to Greenzone, so we are fully informed of how the campaign is going on a daily basis. The team at Greenzone is open to new campaign ideas and is eager to make Adwords work even better for them, which makes our task so much easier.”
Testimonial
Pat McConnell, Greenzone’s Chairman said, “We wanted a step change in growth in 2014 and realised that Google Adwords would be a key tool to help us achieve this. We were recommended Jackie from Key Principles who had helped us to launch Greenzone originally so Key Principles was the obvious choice.”
Pat continues, “We have been able to leave the Adwords campaign development, management and optimisation to Jackie and her team. She understands our business, our objectives and what we want to achieve and is providing us with great leads and a great service. Jackie is working with us to make the most of Adwords and is always coming up with new ideas and new approaches to enable us to increase leads generated whilst maximising our budget.”
Want Results Like These?
If you are looking for great results like these from your digital marketing efforts then take the first step now by booking your 30 minute strategy session.
The session will include a review of your current position, business objectives and marketing activities with a marketing strategy specialist, unlocking new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.