Dasseti
See how we helped Dasseti increase enquires
Dasseti Increased in Enquiries by 210%
Case Study Date: June 2024
Services taken: SEO
Location: Worldwide
Industries: Investment
Dasseti operates within the investment sector and boasts a global user base that includes the world’s largest asset owners, investment consultants, and asset managers.
Dasseti assists in making more informed, data-driven investment decisions seamlessly.
Challenge
Dasseti went through a rebranding exercise changing their brand name from Diligend to Dasseti.
This also meant a change of domain name; they approached Key Principles for help ensuring the SEO wasn’t negatively impacted as part of the domain switchover.
Solution
We reviewed all of the content being moved across to the new site to ensure that no valuable content was being dropped. We also helped the client to ensure that all 301 redirects were correctly implemented throughout the site as well as submitting the new sitemap to Google Search Console and various other technical SEO measures to ensure the de-indexing of diligend.com and re-indexing of dasseti.com happened as quickly and efficiently as possible.
We then continued to work on improving the SEO of the new Dasseti website with a 12-month campaign and have achieved some brilliant growth in organic traffic and enquiries.
Results
Results have grown for Dasseti since the rebrand, the results shown are the latest year-on-year comparison, comparing Q1 2024 vs Q1 2023:
94.64%
Increase in Organic Traffic YoY
210%
Increase in Enquiries
21.25%
Increase in Organic Search Impressions
Conclusion
The successful collaboration between Dasseti and Key Principles highlights the transformative power of a our SEO strategy in boosting online visibility and increasing enquiries by a remarkable 210% after rebranding.
Through careful planning and implementation, the partnership navigated a seamless brand transition, resulting in significant growth in organic traffic and enquiries.
“Jackie and the team at Key Principles are really knowledgeable and very helpful. They supported me through a recent rebranding exercise and have taken measures to improve our paid ad spend results, whilst looking at search and putting a plan in place to drive additional organic traffic to our site. I can’t recommend highly enough.”
Fiona Sherwood – Chief Marketing Officer at Dasseti
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