Casa Argentina

Solution

To meet the aggressive growth targets, we implemented a comprehensive paid advertising strategy with increased budget allocation, all with the approval of Max and the team at Casa Argentina.

• Google Ads: We began with Google Ads Shopping and then scaled the highly successful PMAX campaign. This approach was key to achieving a profitable return on ad spend and investment.
• Facebook Advertising: Launched on 16 June 2025, once tracking was in place, our Facebook Ads campaign included outreach and retargeting strategies targeting specific audiences:
  • Lookalike Audiences:
    • 1% lookalike of their current customer base.
    • 1% lookalike of their top 200 customers.
  • Custom Audiences:
    • BBQ & Food enthusiasts aged 18 and older.
    • Affluent food lovers in London, especially for wagyu steaks.
  • Creative variants included videos, carousels, and single-image ads, with a focus on diverse ad copy and messaging.
  • Seasonal promotional campaigns such as Black Friday Offers, Christmas and New Year campaigns.

The introduction of a shopping feed for retargeting website visitors on Facebook resulted in impressive engagement and sales metrics. Overall, the Facebook Advertising campaigns generated a ROAS of 7.23. This played a significant role in achieving the daily order targets.

Conclusion

Our strategic digital marketing campaigns enabled Casa Argentina to achieve substantial growth in a short period, leveraging peak seasonal opportunities to expand their market reach and enhance its customer base. By skilfully integrating Google Ads and Meta Advertising and dynamically reallocating budgets toward the most fruitful channels, we helped meet Casa Argentina’s ambitious growth targets. Our agile response to market conditions allowed us to maintain robust performance metrics, even amid external challenges like weather changes. The team are now working on achieving bigger targets and developing further growth strategies to ensure Max and the team at Casa Argentina can scale the business, we are testing new seasonal audiences to make the most of consumer buying behaviour all year round and trialling other digital platforms as we progress into 2026.

Working with Max and the team at Casa Argentina is a true partnership. This collaborative approach allowed us to craft and refine tailored strategies that maximised return on ad spend and drove sustained business growth. The strong digital foundation we established together positions Casa Argentina for continued success in the competitive e-commerce landscape, and we look forward to supporting their future growth initiatives, as well as being proactive in offering suggestions for new campaigns and offerings.

Testimonial

“We’ve been working with Jackie and the team at Key Principles, and their professionalism, communication, and dedication are truly outstanding. From the very start, they’ve been engaged, responsive, and proactive in helping us grow. Terri, has done an incredible job for Casa Argentina, consistently delivering results and bringing new customers to our company.

What stands out about Key Principles is their data-driven approach and commitment to continuous improvement. They don’t just set up campaigns and let them run; they actively refine strategies to maximise performance. Their expertise in digital marketing is evident, and they always keep us informed with clear, insightful reporting.

The level of service and attention to detail we’ve received has been exceptional. If you’re looking for a dedicated team that genuinely cares about your business success, we highly recommend Key Principles!”

Max Pistone, Co-Founder & CEO