Bradbury Flooring
See how we helped the commercial and industrial flooring contractors grow.
Bradbury Flooring offers commercial and industrial flooring services for customers across the Midlands and has been doing so for over 60 years.
Challenge
Bradbury Flooring started working with Key Principles in February 2021 following a referral from a web developer. Robert Watkins, Managing Director of Bradbury Flooring, wanted to grow Bradbury Flooring, but was struggling to find a digital marketing agency that could help.
Robert said we would be judged on, “Increased business enquiries, in number of enquiries and revenue generated from successful sales, though we realise that it is down to us to covert an enquiry into revenue.”
Solution
In February and March 2021, we set up:
- Comprehensive tracking
- New Google Ads Search campaigns
- Specific Google Ads landing page.
SEO was also started which included moving to improved website hosting with Key Principles in July 2021.
Since starting with Bradbury Flooring, Key Principles has been optimizing the paid advertising campaigns as well as completing SEO work on the website.
Results
The results for Bradbury Flooring are as follows:
Organic Search
1 January 2022 to 31 May 2022 compared to 3 August 2021 to 31 December 2021:
40%
Increase in Enquiries
A
Page Speed Grade in GTMetrix
44%
Increase in Conversion Rate
Google Ads
1 March 2021 to 31 May 2022 compared to 30 November 2019 to 28 February 2021:
97%
Increase in Enquiries
37%
Improvement in Click Through Rate
75%
Search Impression Share
Testimonial
Rob is so busy and booked up, he is now in the process of recruiting new fitters to expand his team.
“Since working with the Key Principles team we have seen the number of enquiries double, and they are better quality too. We are now getting less domestic and more commercial flooring enquiries which is exactly what we are after.
The campaigns have performed so well that we are now full booked up for the next three months and we’ve for over £15k worth of quotes to follow up on.”
Robert Watkins – Bradbury Flooring
Want Results Like These?
If you are looking for great results like these from your digital marketing efforts then take the first step now by booking your 30 minute strategy session.
The session will include a review of your current position, business objectives and marketing activities with a marketing strategy specialist, unlocking new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.