Adcocks
See how we helped Adcocks increase enquires
Adcocks saw a 28% increase in traffic during the first half of 2024
Case Study Date: September 2024
Services taken: SEO
Location: Midlands
Industries: Solicitors
Based in the Midlands, particularly around the Birmingham area, Adcocks Solicitors Limited have been providing legal advice since 1910.
Adcocks provide expertise and legal advice to clients across a range of services, including leasehold property, commercial property, residential property, private client services, litigation, divorce, separation & family law, and deeds & document storage.
Challenge
The collaboration began in March 2020 when Adcocks approached Key Principles, seeking our expertise in Search Engine Optimisation (SEO) to enhance their organic traffic and generate more enquiries through their website.
Additionally, they wanted to generate more enquiries for Will writing.
Solution
To address the challenges, we implemented various SEO optimisation techniques, encompassing technical, on-page, and off-page strategies, aimed at enhancing organic traffic for the Will writing services and boosting the domain authority of the Adcocks website.
Initially, we tackled the primary technical SEO issues on the site, focusing on tasks such as redirecting broken links, adding missing description tags, and resolving sitemap issues.
We then moved onto on-page SEO optimisation, which included reworking all the service pages, adding a page for Will writing and completing keyword research and updating all the title and description tags.
We finally looked at off-page SEO optimisation which included link building to grow the domain authority of the website.
Results
Results have grown for Adcocks, the results shown are the latest year-on-year comparison, comparing Q1 2024 vs Q1 2023:
57%
Increase in Domain Authority
28%
Increase in Organic Traffic
33%
Increase in Organic Enquiries
Conclusion
In conclusion, this case study highlights how crucial technical, on-page, and off-page SEO improvements are for boosting online visibility and performance.
The positive results and increased traffic generated through the partnership between Adcocks Solicitors Limited and Key Principles emphasise the effectiveness of these SEO strategies in increasing website traffic, improving domain authority, and attracting more enquiries.
Do you want to get results like Adcocks Solicitors? Schedule a chat with us using the link below and we will use our expertise to optimise your SEO performance and help you reach your business goals.
“I cannot believe it’s been 4 years to be honest! Thanks for everything you and the team have done during that period, we’re in a much place as a result. I hope you can continue supporting us for the years to come too.”
Hedley J. Adcock – Director at Adcocks Solicitors Limited
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