In the last few months I’ve been reading some business & marketing books again. I say again because having completed various qualifications, there was a time when the only thing I ever read was business and marketing books.
I have to say though that the latest books I’ve read have been inspirational. They’ve included:
Delivering Happiness by Tony Hsieh which is a very positive book about the importance of customer service and company culture, how they are linked and how valuing and actually aiming for WOW with customers, suppliers and employees can you stand apart from your competition and help you succeed. Thank you for Paul Chapman of Secret Marketing Coach for this little gem.
Rich Dad Poor Dad by Robert T Kiyosaki was certainly interesting too and highlighted very clearly the difference between the rich, middle class and poor. The rich put their money into assets that can work for them whereas the middle class and poor spend their money on liabilities. It has certainly changed my perspective – although I’d still like a newer car which would definitely fall into the liability category 😉
The Compound Effect by Darren Hardy is a great book for all those that believe in not giving up. Split into easy to read chapters on choices, habits, momentum, influences and acceleration and with summary action steps at the end of each chapter, I would certainly recommend this to all those wanting to succeed in business and in life. And thank you to Steve Smith for lending me his own copy!
The Launch by Jeff Walker provided some interesting ideas on how to build an online product information business. I think that maybe he makes it sound easier than it really is?! Thanks to Nick Pratt of Web Traffic Lounge for lending me his copy – I’ve got my own now. Watch this space for some exciting news from me in early 2015!
I’ve also read a few non-business books recently and my absolute favourite has to be a book by Matt Haig called The Humans. Matt lived in Newark-on-Trent for a while growing up and now lives in York. If you want a different read that makes you think and laugh and cry, you could give Matt’s book a try. I enjoyed it so much I’ve bought two more of his books.
With over 25 years’ experience in marketing Jackie Key, Managing Director at Key Principles, which was set up in 2005, helps small, medium and large businesses grow through marketing and online marketing.